Vita Coco CMO Sells $2.6M in Shares After Option Exercise; Company Sees Analyst Upgrades
Jane Prior, Chief Marketing Officer of The Vita Coco Company, Inc. (NASDAQ: COCO), executed a set of transactions on March 5, 2026, that included the sale of common stock worth roughly $2.6 million and the exercise of employee stock options. The trades coincided with analyst model updates following the company’s fourth-quarter results and a board a…