Campari fortifies Aperol's lead as mimics and rival spritzes press the market
Campari is intensifying measures to protect Aperol, its top-selling brand, as copycat orange aperitifs proliferate in supermarkets and some bars begin serving non-Aperol tap spritzes. The group has rolled out a promotional campaign, a loyalty certification for on-trade venues and pre-mixed Aperol Spritz kegs aimed at safeguarding market share while…