Harley-Davidson Upgrade: Betting on a Cultural Reset and Cheap Valuation
Harley-Davidson is a beaten-down iconic brand trading near $2.8B market cap with meaningful cash flow and an active turnaround plan. We upgrade to a bullish stance and recommend a mid-term long trade: entry $25.61, target $31.25, stop $22.00. The risk/reward is attractive given EV/EBITDA ~3.9, free cash flow of $415M, and technical momentum; execut…