Owner of Four Loko Weighs Sale of Iconic RTD Brand, Sources Say
Phusion Projects, the Chicago-based owner of Four Loko, is said to be exploring a sale of the canned alcoholic beverage brand with advisory support from JPMorgan. Sources indicate the process could value the brand at about $400 million. The move highlights the growth of ready-to-drink beverages even as overall U.S. beer, wine and spirits sales have…