Ferrari Unveils Luce, Its First Fully Electric Model, Betting Brand Identity Can Survive the Switch
Ferrari will reveal its first fully electric vehicle, the four-door Luce, in Rome on Monday. Priced above €500,000 and capable of 310 kph (193 mph), the Luce is described by insiders as a large, visually distinct Ferrari developed with LoveFrom, the design studio linked to Jony Ive. The launch follows years of electrification work at the company an…