Overview
B. Riley has released the results of a survey monitoring pre-order activity for Grand Theft Auto VI, which began roughly two weeks ago. The firm continues to carry a Buy rating on Take-Two Interactive’s stock and has left its fiscal 2027 forecast for the title unchanged.
Methodology and initial findings
The analysis tracked daily pre-order rankings across a set of digital storefronts and major retailers from June 25 to July 8. Platforms observed included Sony’s PlayStation Store, Microsoft’s Xbox Live, and large retail sites such as Amazon, Best Buy, GameStop, and Walmart.
During the monitored period, GTA VI pre-orders ranked as the top-selling item across all tracked websites and services in June and stayed among the highest-ranked items into early July. The data showed a notable tilt toward PlayStation 5 versions of the game. B. Riley attributes that skew to Sony’s console outselling the Xbox Series X and S by more than 3-to-1 in the current hardware cycle.
Edition mix and pricing
On platform storefronts, the Ultimate Edition of GTA VI, priced at $99.99, emerged as the most popular option on both PlayStation Store and Xbox Live. Major retailers such as Amazon, Best Buy, and GameStop, in the period surveyed, were offering only the base physical edition at a $79.99 price point.
Fiscal 2027 outlook and historical comparator
B. Riley’s projections for fiscal 2027 remain at $2.5 billion in full game net bookings. Those estimates are based on 37 million units sold at an average selling price of $68 across a four-month window. For context, the firm notes that Grand Theft Auto V sold in excess of 33 million copies over an eight-month span following its September 2013 release.
Upcoming earnings and near-term estimates
Take-Two Interactive is scheduled to report first-quarter fiscal 2027 results on August 7. B. Riley anticipates that management may discuss pre-order activity during that report. For the quarter, the firm forecasts non-GAAP earnings per share of $0.34 on net bookings of $1.35 billion.
Company guidance ranges provided by management are $0.25 to $0.35 for non-GAAP earnings per share and $1.32 billion to $1.37 billion for net bookings, ranges that encompass B. Riley’s estimates for the quarter.
Note: The article presents B. Riley’s tracked pre-order data, pricing observations, and unchanged fiscal 2027 projection, together with Take-Two’s upcoming earnings timetable and management guidance ranges.