OpenAI to Integrate Sora Video Generation into ChatGPT as User Growth Push
OpenAI is preparing to add its Sora AI video-generation features to ChatGPT, a move intended to attract more users but one that could raise operating costs. Sora, introduced as a mobile app in 2025 for creating short-form AI videos, has seen falling downloads and user spending by early 2026 despite a content deal with Walt Disney Company.