Stellantis on Thursday laid out a 60 billion euro plan that maps the automaker's investment and product strategy through 2030, including a commitment to introduce 60 new vehicle models spanning combustion-engine and fully electric variants. The program also calls for fresh technology investments, joint ventures with other carmakers and measures to make better use of its existing manufacturing footprint.
Under the new approach, about 70% of brand and product spending will be directed to four headline marques - Jeep, Ram, Peugeot and Fiat - as well as to the commercial vehicle unit Pro One, which is due. The company has allocated 24 billion euros specifically for investments in global platforms, powertrains and new technologies.
Stellantis said CEO Antonio Filosa will present the strategy later on Thursday at the group's capital markets day in Auburn Hills, Michigan. The plan reflects a shift in emphasis toward concentrating resources on higher-return brands and leveraging partnerships for costly technology development rather than pursuing all such work internally.
Part of the strategy aims to address a long-standing structural issue: significant unused factory capacity. Rather than leaving that capacity idle, Stellantis intends to pursue contract manufacturing opportunities, seeking to produce vehicles on behalf of Chinese automakers in Europe and for other global carmakers such as Tata Motors' Jaguar Land Rover unit in the United States.
The plan positions Filosa in contrast to his predecessor, who maintained the company's large 14-brand portfolio and invested heavily in in-house technology development. Filosa's approach, as outlined by the company, will prioritize the firm's most profitable brands and, where appropriate, outsource expensive technology work to external partners such as self-driving startup Wayve.
Alongside the investment commitments, Stellantis set efficiency targets. It is aiming for 6 billion euros in annual cost reductions by 2028 when compared with its 2025 cost base. Regionally, the company is targeting 25% revenue growth in North America by 2030, with an adjusted operating income margin between 8% and 10%. For Europe, revenue is expected to rise 15% over the plan period, with an adjusted operating income margin projected between 3% and 5%.
The company provided a currency reference for the plan's dollar equivalence: 60 billion euros is equivalent to roughly 70 billion dollars based on a rate where 1 dollar equals 0.8615 euros.