Rumble Inc. saw its stock rise 7.4% on Wednesday after CEO Chris Pavlovski said the company will enter direct competition with the largest cloud computing providers in the artificial intelligence space. Pavlovski posted on X that Rumble will offer AI compute as a service aimed at competing with hyperscalers, stressing that the company will prioritize user freedom and privacy in its approach.
The announcement aligns with progress in Rumble's acquisition of Northern Data AG. Under the terms disclosed, Northern Data shareholders will receive 2.0281 newly issued shares of Rumble Class A common stock for each Northern Data share at closing. The additional acceptance period for the exchange offer remains open until June 1, 2026 at 06:01 Frankfurt time, and both Northern Data's Management Board and Supervisory Board have unanimously recommended that shareholders accept the offer.
Rumble reported that all required regulatory approvals for the transaction have been received and that the exchange offer is not subject to a minimum tender threshold. Company filings and statements indicate the deal is on track to close in mid-June 2026, with Northern Data shares expected to be delisted promptly after the transaction completes.
Management has highlighted the operational impact of the acquisition: the transaction adds thousands of Nvidia GPUs and multiple data centers to Rumble's infrastructure. Rumble intends to leverage that capacity to expand Rumble Cloud toward a full-stack AI infrastructure offering, positioning the company to provide the compute resources necessary for AI workloads.
Rumble characterizes itself as a Freedom-First technology platform that operates a video service and is based in Longboat Key, Florida. The company has tied its strategic pivot into AI compute to its broader platform identity, emphasizing privacy and user choice as differentiators versus established hyperscalers.
Context for markets and investors
The CEO's announcement and the advancing acquisition have immediate market visibility, reflected in Rumble's share price movement. The combination of added GPU capacity and data center assets is central to Rumble's stated plan to deliver AI compute services, a strategy that alters the company's infrastructure profile and market positioning.
Details that remain time-sensitive for investors include the open acceptance window for the exchange offer through June 1, 2026 at 06:01 Frankfurt time, and the expected closing of the transaction in mid-June 2026, after which Northern Data shares are to be delisted.
Given the specifics disclosed by the company, shareholders of both firms and participants in cloud and data center markets will be watching the completion and integration cadence closely.