Robinhood will let customers deploy autonomous AI agents to trade stocks on its platform and to make purchases using its credit product, the company announced. Users will be able to assign an agent to operate within a separate, dedicated trading account that is distinct from their primary account.
Robinhood characterized AI agents as digital assistants that move beyond simple chatbot-style prompt responses by autonomously planning and taking their own actions. The company said the new capability is intended to let these agents carry out transactions on behalf of users rather than merely offering responses to queries.
At launch the agent capability is restricted to equities trading, though Robinhood expects to expand it to other product areas - specifically derivatives, crypto and prediction markets - at a later date. In addition to trading on behalf of users, agents can be authorized to use a virtual Robinhood Gold credit card to make automatic purchases. Examples cited include snapping up concert tickets before they sell out or buying items when prices fall below a user-set threshold.
"I think our audience right now is the early adopters of agents," said Abhishek Fatehpuria, vice president of product management for brokerage at Robinhood.
Robinhood executives said they have implemented guardrails intended to prevent agents from acting in unintended ways. Those protections include the ability for users to impose spending limits on agent-linked credit card accounts and to require manual approval before any purchase is executed.
The move comes as financial technology firms push to move agentic AI beyond experimental assistants and into tools that can complete real-world transactions. In this context, Visa in 2025 launched a new platform enabling consumers to delegate online shopping tasks to AI agents.
Industry watchers have highlighted the governance challenge this creates. The company noted that such controls are gaining attention because businesses warn that uptake of agentic AI is outpacing their ability to monitor it. A Deloitte survey of information technology and business leaders, published in April, found that only 21% of respondents believe their organizations have a mature governance model in place for agentic AI.
Robinhood Markets is listed under the ticker HOOD. The firm said the initial rollout focuses on equities while indicating plans to broaden agent functionality to include derivatives, crypto and prediction markets in the future.