Stock Markets May 29, 2026 06:29 AM

Morgan Stanley Picks TDK as Top Idea, Sees Q3 2027 Upside for High-Value Smartphone Component Suppliers

Bank expects earnings beats for North American smartphone component vendors as AI computing devices proliferate

By Avery Klein

Morgan Stanley projects that suppliers of high value-added components used in North American smartphones will outpace consensus earnings estimates for the fiscal third quarter of 2027, driven by the rise of AI computing devices. The bank assigned overweight ratings to TDK, Murata Manufacturing, Alps Alpine and Hirose Electric, naming TDK its top pick and forecasting earnings expansion across several product lines.

Morgan Stanley Picks TDK as Top Idea, Sees Q3 2027 Upside for High-Value Smartphone Component Suppliers

Key Points

  • Morgan Stanley expects suppliers of high value-added smartphone components in North America to exceed consensus earnings forecasts for fiscal Q3 2027, driven by the proliferation of AI computing devices.
  • The bank assigned overweight ratings to TDK (its top pick), Murata Manufacturing, Alps Alpine, and Hirose Electric, citing specific product lines and production ramps as support.
  • Sectors impacted include smartphone components, electronic components manufacturing, and AI infrastructure components such as server connectors.

Morgan Stanley forecasts that makers of high value-added parts for smartphones in North America will likely top consensus earnings expectations for the fiscal third quarter of 2027. The brokerage attributes the expected outperformance to the continued spread of AI computing devices, which it says is supporting demand for select component categories.

Top pick and company-level views

The firm placed an overweight rating on TDK and identified the company as its top pick. Morgan Stanley expects TDK to see earnings expansion driven by its rechargeable battery business and products tied to hard disk drive applications.

Murata Manufacturing also received an overweight rating. Morgan Stanley cited increasing demand and higher utilization rates for Murata's high-value-added multilayer ceramic capacitors as the rationale for the positive stance.

Alps Alpine was rated overweight as well, with Morgan Stanley noting that the company’s high-performance camera actuators are scheduled to ramp up production during an April through June window.

Hirose Electric earned an overweight rating based on anticipated earnings expansion tied to general industrial machinery and connectors for AI servers.


Context and emphasis

The central theme in Morgan Stanley’s view is that the proliferation of AI-enabled computing devices is lifting demand for specific, higher-value components embedded in North American smartphones and related infrastructure. That demand, the bank suggests, should support earnings above current consensus for the fiscal third quarter of 2027 for the suppliers it highlighted.

What the bank is highlighting

  • TDK - overweight and top pick; expected earnings growth from rechargeable batteries and hard disk drive-related products.
  • Murata Manufacturing - overweight; cited rising demand and utilization for high-value multilayer ceramic capacitors.
  • Alps Alpine - overweight; camera actuator production set to ramp from April through June.
  • Hirose Electric - overweight; earnings expansion expected from general industrial machinery and AI server connectors.

This outlook reflects Morgan Stanley’s forward-looking expectations rather than filed results. The bank’s ratings and the production timing it mentions are presented as the basis for its stance on these component suppliers.

Risks

  • The forecasted earnings outperformance is an expectation by Morgan Stanley and may not materialize - this uncertainty affects investors in the highlighted component suppliers and broader electronics manufacturing.
  • Planned production ramps, such as Alps Alpine’s April through June increase for camera actuators, are timing-sensitive; delays or lower-than-expected utilization would impact expected earnings for the supplier and related supply chains.
  • The outlook relies on continued demand driven by AI computing devices; changes in that demand trajectory would affect companies producing high-value multilayer ceramic capacitors, rechargeable batteries, HDD-related products, and AI server connectors.

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