Meta is developing an advanced, highly personalized artificial intelligence assistant designed to perform routine tasks for its large user base, the Financial Times reported on Tuesday. According to people familiar with the matter, the project centers on agentic capabilities and is powered by Meta's new Muse Spark AI model.
Insiders told the FT that the assistant is currently undergoing internal trials with a select group of employees. The stated goal of the program is to produce a product akin to OpenClaw, a tool owned by OpenAI that can link multiple hardware and software tools and derive learning from the generated data with reduced human intervention compared with a standard chatbot.
The FT account describes the intended functionality of Meta's assistant as agentic - able to connect to and operate across different systems and learn from the resulting data streams - rather than merely responding to user prompts in a conversational way.
Meta did not immediately reply to a Reuters request for comment. The company has signaled plans to increase its AI infrastructure investment: late last month it raised its annual capital spending forecast, indicating it will allocate billions more toward AI-related infrastructure.
These investments come as Meta faces closer investor scrutiny over its escalating AI spending, a dynamic explicitly noted in reporting on the company's activities. The company is also confronting potential revenue impacts tied to a global decline in engagement among younger users - a trend described as a youth backlash against social media that could affect its business performance.
Meta's work on an agentic assistant and its increased capital spending plans were the key elements highlighted in the FT account and subsequent reporting. The report links the product development effort, testing approach and infrastructure spending decisions as part of the company's broader push into advanced AI capabilities.
Note: The information in this article reflects reporting attributed to the Financial Times and a statement that Meta did not immediately respond to a Reuters request for comment, as reported.