Stock Markets May 21, 2026 08:09 AM

Kroger Retreats as Walmart Outlook and CEO Price-Cut Plans Pressure Retail Stocks

Shares of major U.S. grocers slipped after Walmart's cautious EPS guide and Kroger's announced strategy to roll out broad price reductions

By Avery Klein KR COST TGT WMT

Shares of Kroger and other large U.S. retailers moved lower after Walmart issued a second-quarter adjusted EPS forecast that missed analyst expectations and Kroger's CEO disclosed plans to test extensive price cuts across product categories. Walmart's quarterly results showed mixed operational strength but a guidance range that fell short of the Street's consensus, prompting market reactions across the grocery and general merchandise sectors.

Kroger Retreats as Walmart Outlook and CEO Price-Cut Plans Pressure Retail Stocks
KR COST TGT WMT

Key Points

  • Kroger shares fell 5% after its CEO announced plans to test broad price cuts across categories; this move aims to regain share from rivals including Walmart.
  • Walmart's Q1 results showed revenue of $177.75 billion and 66 cents adjusted EPS, with eCommerce sales up 26%, but its Q2 adjusted EPS guidance of 72 to 74 cents missed the 75 cents consensus.
  • The retail and consumer staples sectors were affected as investors digested Walmart's guidance shortfall and the prospect of intensified price competition among large U.S. grocers.

Kroger Co. (NYSE:KR) shares dropped 5% on Thursday, while Costco Wholesale (NASDAQ:COST) fell about 1% and Target (NYSE:TGT) slid 1.3%. The selling followed disappointing takeaways from Walmart's (NYSE:WMT) results, which contributed to a roughly 3% decline in that company's shares and put pressure on peers. Comments from Kroger's chief executive regarding planned, substantial price reductions across categories added to investor concern.

Walmart's stock fell 2.9% after the retailer offered guidance for second-quarter adjusted earnings per share that came in below the analyst consensus. Management projected adjusted EPS of 72 cents to 74 cents, missing the consensus estimate of 75 cents. The company's annual outlook remained intact, but the market consensus for adjusted EPS stands 7 cents higher than the top end of Walmart's provided range.

Kroger's CEO Greg Foran, who took the helm in February, told Bloomberg News the company is formulating plans to trial and roll out significant price cuts across multiple product categories. The move is framed as an effort by the largest U.S. grocery operator to reclaim market share from rivals, including Walmart, where Foran previously worked.

Walmart's results for the first quarter contained a mix of line-item beats and confirmatory metrics. First-quarter adjusted EPS came in at 66 cents, matching estimates, while revenue reached $177.75 billion, a 7.3% year-over-year increase and above the $175.06 billion consensus. Comparable sales at Walmart-only U.S. stores excluding fuel rose 4.1%, narrowly exceeding the 4% estimate, and Sam's Club U.S. comparable sales excluding gas increased 3.9%, topping the 3.59% forecast.

Walmart's eCommerce segment showed notable growth, with online sales up 26%, well ahead of the 18.6% estimate, paced by expansion in store-fulfilled pickup and delivery and marketplace activity. On the traffic and ticket side, transactions at Walmart U.S. climbed 3%, while average basket size increased 1.1%.

For the full year, Walmart reaffirmed guidance for net sales in constant currencies of plus 3.5% to plus 4.5% and maintained adjusted EPS guidance of $2.75 to $2.85, a range below the consensus estimate of $2.92.


Market participants reacted to the combination of Walmart's conservative near-term EPS outlook and Kroger's price-cut strategy, which together signaled heightened competition and near-term margin pressure for U.S. food and general merchandise retailers.

Risks

  • Guidance risk: Walmart's second-quarter adjusted EPS forecast of 72 to 74 cents undershot the 75 cents consensus and leaves room for earnings downside relative to market expectations - this impacts retail sector earnings visibility.
  • Margin pressure risk: Kroger's planned significant price reductions could compress margins for Kroger and competitors if not offset by cost savings or volume gains - relevant for grocery and consumer staples margins.
  • Competitive and execution risk: Intensified price competition between major retailers could drive near-term volatility in sales mix and profitability for companies across the U.S. retail landscape.

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