Klarna shares rose 4% on Wednesday following the roll-out of a new AI-enabled Shopping Search application within ChatGPT that brings live product discovery into conversational AI.
The app enables consumers to search for items directly inside ChatGPT conversations and presents visual search results that display current prices, availability and offers from multiple merchants. After discovering products in the chat, shoppers are redirected to the merchant websites to finish transactions.
Behind the integration is Klarna’s Product Search MCP server, which feeds ChatGPT with the company’s commerce dataset. That dataset spans more than 100 million products and 400 million merchant listings across 13 markets, according to Klarna. The connection is designed to remove the need for consumers to open multiple browser tabs and manually compare listings across different retail sites.
The launch coincides with a notable uptick in AI-driven retail discovery. Klarna said that during the 2025 holiday season, traffic directed from AI platforms to retail sites rose nearly 700%, and that those visitors converted at rates 31% higher than other traffic segments.
For merchants the ChatGPT integration establishes an additional discovery channel. Retailers are surfaced in organic search results based on relevance, and Klarna offers sponsored placements to increase merchant visibility within the app.
David Sykes, Klarna’s Chief Commercial Officer, described ChatGPT as a frequent starting point for consumers trying to decide what they want, and said Klarna is connecting its merchant network to that decision moment: "ChatGPT is where millions of people already turn when they’re figuring out what they want," he said. "We’re plugging our merchant network directly into that moment."
The Klarna Shopping Search app is now available inside ChatGPT.
Context and implications
The feature bundles product discovery into a conversational interface, pulling live commerce data into the chat experience and then redirecting purchase traffic to merchant sites. Klarna’s reported metrics from the 2025 holiday season underline the scale of AI-driven referral traffic and the higher conversion rates those referrals delivered.