Ferrari is set to introduce its first all-electric model, the Luce, closing a long chapter that began with hybrid experiments in racing and evolved through a series of roadgoing hybrid models and strategic business plans. The move follows more than a decade of incremental electrification steps that originated inside the marque's Formula One program and moved outward to limited-series and mass-produced hybrids.
The company's electrification journey can be traced through several milestones:
- 2009 - Systems to recover kinetic energy under braking were already in use in Ferrari's Formula One activities.
- 2014 - Ferrari began deploying hybrid powertrains in Formula One.
- 2013 - The limited-series LaFerrari hybrid had been launched prior to the broader hybrid rollouts.
- May 2019 - The SF90 Stradale, a 1,000-horsepower, four-wheel-drive road car, arrived as Ferrari's first mass-produced hybrid model.
- Subsequent years saw additional hybrid models added to Ferrari's portfolio, including the 296 family, the 849 Testarossa, and the limited-edition F80 supercar priced at 3.6 million (US$4.2 million).
Leadership and strategy shifts played a role in directing Ferrari's electrification timetable. In September 2021, physicist Benedetto Vigna, who previously spent 25 years at STMicroelectronics, took the helm as CEO with a mandate that included accelerating the company's move into electric vehicles.
In June 2022, Vigna unveiled a multi-year plan that pledged electrical models would account for 40% of Ferrari's lineup by 2030 - a target influenced by regulatory developments in Europe. The plan set an initial internal target of 2025 for Ferrari's first fully electric model.
By June 2024, details of Ferrari's intended first EV surfaced, including a reported price above 500,000. Around the same time Ferrari opened a new "e-building" at its Maranello complex, a production space dedicated to electric cars and EV components alongside hybrid and some combustion-engine models.
Public timelines were updated further in May 2025 when Ferrari announced its first EV would be revealed through a three-stage unveiling process culminating in a world premiere in spring 2026, with client deliveries slated to begin in October 2026.
Market reception and demand dynamics have affected Ferrari's broader EV rollout. In June 2025, Ferrari postponed its planned second electric vehicle - originally scheduled for 2026 - to at least 2028, citing a lack of demand for high-performance EVs.
In October 2025 the company disclosed key technology that will underpin the Luce. The four-door, four-plus-seat model will include a bespoke sound system designed to amplify vibrations from the powertrain to produce an "electric Ferrari roar." Alongside that technology release, Ferrari set a revised 2030 model mix in its new business plan: 20% EVs, 40% hybrids, and 40% internal combustion engine (ICE) models. That allocation contrasts with the 2022 objective of 40% EVs, 40% hybrids, and 20% ICE models.
In February 2026 Ferrari released teaser images of its first electric model, confirming the name Luce - Italian for "light" - and noting the involvement of LoveFrom, the design studio co-founded by former Apple designer Jony Ive. Vigna indicated the company would open pre-orders for the Luce in March after receiving what he described as "very positive" feedback from clients.
The company has tied its public rollout schedule to concrete dates: a staged unveiling leading to a world premiere in spring 2026 and deliveries to customers beginning in October 2026. The record also notes the dollar-euro reference used in reporting: $1 = 0.8519 euros.
Ferrari's path to its first electric car therefore reflects a combination of technological experimentation in motorsport, incremental deployment of hybrid systems in road cars, managerial decisions, production investment in specialized facilities, market-driven delays to further EVs, and a carefully paced launch strategy for the Luce.
Sectors impacted: Automotive manufacturing, luxury goods and high-performance vehicle markets, and capital markets where Ferrari's stock is listed.