Stock Markets May 25, 2026 09:19 PM

Fans Decide Early Winners at American Music Awards; Surprise Reactions Mark Ceremony

Sombr takes best rock/alternative song while 'Golden' from Netflix's KPop Demon Hunters earns song of the year

By Jordan Park

At the American Music Awards broadcast live from Las Vegas, fan voting produced early winners including 20-year-old Sombr for best rock/alternative song and the upbeat movie track "Golden" for song of the year. The ceremony opened with a high-energy performance by BTS and featured Taylor Swift as the most-nominated artist entering the night.

Fans Decide Early Winners at American Music Awards; Surprise Reactions Mark Ceremony

Key Points

  • Sombr, age 20, won best rock/alternative song for "Back to Friends," noting he wrote the song at 19 while struggling with depression - sectors impacted: music, entertainment.
  • "Golden," from the Netflix animated film "KPop Demon Hunters," was awarded song of the year; one of the film's performers, EJAE, expressed surprise at the win - sectors impacted: streaming, film, music.
  • The ceremony opened with BTS performing "Hooligan," and Taylor Swift led the nominees with eight nods entering the event; the show aired live on CBS and on Paramount+ - sectors impacted: broadcast, streaming, live events.

Fans determined several of the event's initial winners on Monday at the American Music Awards, where trophies are allocated based on popular vote. Among the early recipients was indie artist Sombr, who took home the award for best rock/alternative song for "Back to Friends." The 20-year-old accepted the prize onstage at the MGM Grand Garden Arena in Las Vegas.

Reflecting on the track, Sombr told the audience that he wrote the song while he was 19 and experiencing loneliness and depression in his bedroom, and expressed surprise at standing on the awards stage. His remarks underscored the personal background he said informed the song.

Song of the year was awarded to "Golden," an upbeat number featured in the Netflix animated film "KPop Demon Hunters." One of the vocalists associated with the fictional group HUNTR/X in the movie, EJAE, reacted with visible astonishment upon the announcement, exclaiming expressions of disbelief and thanking fans for their votes.

The program opened with a live segment featuring K-pop band BTS. Dressed uniformly in black outfits and wearing black sunglasses, the group performed "Hooligan" from their Vegas stop on the Arirang Tour. Host Queen Latifah responded to that opening number by shouting from the stage that "The energy is crazy in here!"

Heading into the ceremony, Taylor Swift carried the most nominations with eight. Swift was listed among contenders for artist of the year, alongside Sabrina Carpenter, Bad Bunny, Harry Styles, Lady Gaga and others. Her album "The Life of a Showgirl" was nominated for album of the year.

The show was televised live on CBS and made available on Paramount+. The early awards and spectacle in Las Vegas reflected fan-driven results and a lineup of performances and nominees that framed the evening.


  • Venue: MGM Grand Garden Arena, Las Vegas.
  • Broadcast: Live on CBS and on Paramount+.
  • Notable winners: Sombr (best rock/alternative song), "Golden" from KPop Demon Hunters (song of the year).

Risks

  • Winners are determined by fan votes, which introduces unpredictability in award outcomes and complicates forecasting of commercial or critical trajectories - impacts music and entertainment sectors.
  • Visible surprise from winners, such as EJAE's reaction, highlights that outcomes can deviate from expectations, creating uncertainty for stakeholders tracking award-driven publicity - impacts film and streaming tied to soundtrack exposure.
  • Concentration of nominations around a single artist (Taylor Swift led with eight nominations) may skew attention and audience engagement metrics for the awards broadcast, affecting advertising and viewership measurements - impacts broadcast and advertising markets.

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