DBS Group said it will undertake the largest physical expansion of its wealth franchise to date, opening 18 new wealth centres across Asia by the end of 2027 while upgrading 36 existing centres within the next 18 months.
The network growth will cover six markets - Singapore, Hong Kong, mainland China, India, Indonesia and Taiwan - and is intended to support deeper adviser relationships rather than to serve as locations for routine transactions.
In Singapore specifically, the bank said its Treasures wealth centre footprint will expand by 50% as a direct result of the planned openings. In DBS' two biggest wealth markets, Singapore and Hong Kong, the centres will primarily serve Treasures clients. In other markets, the facilities will be available to both Treasures and the higher-tier Treasures Private Client segments.
DBS framed the expansion as a response to enduring client preferences for personal engagement. "What clients tell us… is that the relationship should feel personal, familiar and close to home," said Sanjoy Sen, group head of consumer banking.
The timing of the roll-out is phased. The first wave of openings is expected to begin in the third quarter, with additional launches scheduled through 2027. The bank described the initiative as part of its repositioning of the wealth franchise as a strategic growth engine for the business.
DBS cited broader market opportunity as a backdrop to the roll-out, noting that Asia's affluent wealth pool - defined as households with between $100,000 and $1 million in investible assets - is projected to reach $4.7 trillion in 2026. At the same time, the bank pointed to client behaviour studies in Hong Kong and Singapore that show roughly 45% of clients continue to meet advisers face-to-face despite a broader shift toward digital tools.
DBS also reported momentum in its wealth business, with wealth assets under management reaching S$492 billion in the first quarter of 2026.
Operational focus
- The new and upgraded centres are designed to deepen client relationships rather than to replace digital or routine servicing channels.
- Service segmentation is geographic: Treasures focus in Singapore and Hong Kong, and both Treasures and Treasures Private Client coverage elsewhere.
- Roll-out begins from the third quarter and continues through 2027, with phased openings.
Financial context
DBS' wealth AUM of S$492 billion in Q1 2026 underlines the scale of the franchise that the bank is expanding. The bank also referenced market-size projections for affluent households in Asia to contextualise demand for advisory services.