Auddia Inc. (NASDAQ:AUUD) shares climbed 14.3% in premarket trading Thursday after the company disclosed encouraging early user and client metrics for its Discovr Radio artist discovery product.
Discovr Radio, which operates within Auddia's faidr app, registered in excess of 100,000 plays of songs by artists featured on the platform during the first months following its launch. The company also reported that almost 1,000 artist and label accounts have been created on the service to date.
Management highlighted engagement metrics that suggest strong interest from both listeners and content owners. Auddia said the platform delivered a 44% clickthrough rate on artist profile cards, and that 30% of users who began on the free tier converted to paid subscriptions. Those figures were presented as indicators of active artist engagement and demand from labels for the platform's promotional tools and analytics.
Discovr Radio is designed to provide guaranteed artist exposure by inserting promoted artist content into AM/FM streaming feeds. Paid customers receive access to the full Artist Portal, which Auddia describes as including comprehensive performance analytics, insights into listener engagement, and reporting at the campaign level.
The company's marketing executive emphasized the significance of the early metrics. Theo Romeo, Chief Marketing Officer, said the activity observed since launch exceeded the internal benchmarks the company established for the rollout, and noted that the 44% clickthrough rate points to listeners actively engaging with artist content rather than passively hearing songs.
Chief Executive Jeff Thramann characterized Discovr Radio as functioning both as a discovery mechanism for listeners and a measurable promotional channel for artists and labels. He added that Auddia continues to bring new artists and labels onto the platform on a weekly basis, and that the pace of onboarding is linked to broader user growth within the faidr app.
Looking ahead, Auddia indicated it expects continued increases in plays delivered, accounts created, and paid conversions as Discovr Radio scales. The company framed the current metrics as early-stage performance data that will be further evaluated as the platform grows.
Context and market note
The results released are limited to the initial months after the product launch and reflect Auddia's internal reporting on engagement and monetization within the Discovr Radio experience.