Press Releases May 28, 2026 08:31 AM

LiveOne (Nasdaq: LVO) Doubles Down on Partnership with Tesla and AI Marketing to Increase ARPUs and Convert 1.1M+ Free Subscribers into Paid Users

LiveOne expands AI-driven marketing and deepens Tesla integration to boost paid subscriber conversion and revenue growth

By Marcus Reed LVO

LiveOne announced an expansion of its AI-driven marketing initiatives and a reinforced partnership with Tesla to accelerate conversion of over 1.1 million free subscribers into paid users. The strategy includes leveraging an in-vehicle app on Tesla dashboards, offering extensive music and podcast content, and deploying advanced AI marketing tools. These efforts aim to increase user engagement, subscription rates, and overall revenue across the company's music, entertainment, and technology platforms.

LiveOne (Nasdaq: LVO) Doubles Down on Partnership with Tesla and AI Marketing to Increase ARPUs and Convert 1.1M+ Free Subscribers into Paid Users
LVO

Key Points

  • LiveOne leverages its in-vehicle Tesla app to convert Tesla dashboard users into paid subscribers, featuring 500+ music channels and 200+ podcasters.
  • Expanded AI-driven marketing campaigns involve partnerships with Claude, Meta Platforms, LiveRamp, Jasper, AdCreative.ai, Persado, and others to boost subscriber conversions and ARPUs.
  • LiveOne reports strong user engagement trends with over 59 minutes daily and improving subscriber metrics over two consecutive months, setting a foundation for revenue growth.
  • User engagement exceeds 59 minutes daily with positive subscriber trends continuing
  • Converting Tesla dashboard users into paid members through LiveOne’s perpetual in-vehicle app, featuring 500+ music channels, 200+ podcasters, DJs, and VJs 
  • Launching AI-driven marketing initiatives with Claude, Meta Platforms, LiveRamp, Jasper, AdCreative.ai, Persado, Mutiny and connected TV advertising partners

LOS ANGELES, May 28, 2026 (GLOBE NEWSWIRE) -- LiveOne (Nasdaq: LVO), an award-winning, creator-first music, entertainment and technology platform, announced today the expansion of its extensive AI-driven marketing campaign designed to accelerate the conversion of more than 1.1 million free subscribers into paid users across its ecosystem.

“We are seeing strong engagement trends across the platform and believe our expanded AI-driven marketing initiatives position us to unlock significant value from our large base of free subscribers,” said Robert Ellin, Chairman and CEO of LiveOne. “With users increasing daily engagement and subscriber trends improving for two consecutive months, we believe the foundation is in place for meaningful subscription and revenue growth. At the same time, our expanding AI and B2B initiatives continue to create additional pathways for monetization and long-term shareholder value creation,” continued Mr. Ellin.

About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, Custom Personalization Solutions, LiveXLive and DayOne Music Publishing. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “could,” “believe,” “seek,” “continue,” “contemplate,” “predict,” “potential,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance stockholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its subscribers and paid users; LiveOne identifying, acquiring, securing and developing content; LiveOne’s ability to implement its announced digital asset treasury strategy and/or purchase digital assets from time to time pursuant to such strategy, including for the maximum announced amount, and other risks related to such strategy; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other debt covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to repay its indebtedness when due; LiveOne’s ability to satisfy the conditions for closing on its announced additional convertible debentures financing; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; significant legal, commercial, regulatory and technical uncertainty and risks related to digital assets; regulatory developments related to digital assets and digital asset markets; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2025, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 15, 2025, Quarterly Report on Form 10-Q for the quarter ended December 31, 2025, filed with the SEC on February 13, 2026, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

LiveOne Press Contact:
[email protected]

Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and X at @liveone.


Risks

  • LiveOne relies heavily on Tesla as its largest OEM customer, posing a revenue concentration risk if the partnership weakens.
  • Uncertainties exist around LiveOne’s ability to consistently attract, maintain, and convert free subscribers into paid users to sustain growth.
  • Potential regulatory and operational risks related to the company's digital asset treasury strategy and market environment could impact financial performance.

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