SHANGHAI, May 19, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2026.
First Quarter 2026 Highlights:
- Average daily active users (DAUs) were 115.2 million, representing an increase of 8% year over year. Average daily time spent was 119 minutes, representing an increase of 11 minutes year over year.
- Total net revenues were RMB7.47 billion (US$1.08 billion), representing an increase of 7% year over year. Advertising revenues, a key driver of total net revenues, were RMB2.59 billion (US$375.3 million), representing an increase of 30% year over year.
- Gross profit was RMB2.77 billion (US$402.0 million), representing an increase of 9% year over year. Gross profit margin reached 37.1%, improving from 36.3% in the same period of 2025.
- Net profit was RMB202.0 million (US$29.3 million), compared with a net loss of RMB10.7 million in the same period of 2025. Net profit margin was 2.7%, compared with a net loss ratio of 0.2% in the same period of 2025.
- Adjusted net profit1 was RMB585.4 million (US$84.9 million), representing an increase of 62% year over year. Adjusted net profit margin1 was 7.8%, improving from 5.2% in the same period of 2025.
“Our performance in the first quarter demonstrates the strong momentum we brought into 2026,” said Mr. Rui Chen, Chairman and Chief Executive Officer of Bilibili. “Our community is thriving with more high-quality content offerings. DAUs grew 8% year over year to 115 million, and monthly active users surpassed 376 million. During the quarter, user engagement reached a new record high, with average daily time spent nearing the two-hour mark and total user time spent increasing 19% year over year. This progress is a testament to our commitment to content quality and a ‘community-first’ philosophy, which allows us to grow alongside the younger generation while expanding our reach to a broader audience. As user value deepens, commercialization follows as a natural extension of our ecosystem. Today, AI is accelerating every aspect of this flywheel by transforming content creation, discovery and commercial efficiency. We are poised to translate this momentum into sustained growth and compounding value over the long term.”
Mr. Sam Fan, Chief Financial Officer of Bilibili, said, “We continued our positive financial trajectory in the first quarter, delivering solid revenue growth, further margin expansion and sustained profitability. Total net revenues increased by 7% year over year to RMB7.47 billion, with advertising revenue growth accelerating to 30% year over year. Gross profit margin improved to 37.1%, marking our 15th consecutive quarter of margin expansion. Supported by our solid topline and operating leverage expansion, we delivered 62% year-over-year increases in our adjusted net profit. Moving forward, we remain committed to driving sustained profitability while maintaining a disciplined approach to investing in AI-driven innovation. The positive impact of these investments starts to reflect across our community metrics and financial performance, and we expect this contribution to continue in the years ahead.”
First Quarter 2026 Financial Results
Total net revenues. Total net revenues were RMB7.47 billion (US$1.08 billion), representing an increase of 7% from the same period of 2025.
Value-added services (VAS). Revenues from VAS were RMB2.91 billion (US$422.2 million), representing an increase of 4% from the same period of 2025, mainly attributable to increased revenues from premium memberships and other value-added services.
Advertising. Revenues from advertising were RMB2.59 billion (US$375.3 million), representing an increase of 30% from the same period of 2025, mainly attributable to the Company’s improved advertising product offerings and enhanced advertising efficiency.
Mobile games. Revenues from mobile games were RMB1.52 billion (US$220.7 million), representing a decrease of 12% from the same period of 2025, mainly attributable to a high base effect, reflecting the exceptional performance of San Guo: Mou Ding Tian Xia in the prior-year period as the title now transitions into a stable and mature life cycle.
IP derivatives and others. Revenues from IP derivatives and others were RMB448.2 million (US$65.0 million), representing a decrease of 4% from the same period of 2025.
Cost of revenues. Cost of revenues was RMB4.70 billion (US$681.2 million), representing an increase of 5% from the same period of 2025. Revenue-sharing costs, a key component of cost of revenues, were RMB2.85 billion (US$412.6 million), representing an increase of 7% from the same period of 2025.
Gross profit. Gross profit was RMB2.77 billion (US$402.0 million), representing an increase of 9% from the same period of 2025, mainly attributable to the growth in total net revenues and relatively stable costs related to platform operations, as the Company enhanced its monetization efficiency.
Total operating expenses. Total operating expenses were RMB2.61 billion (US$377.9 million), representing an increase of 3% from the same period of 2025.
Sales and marketing expenses. Sales and marketing expenses were RMB1.15 billion (US$167.1 million), representing a decrease of 1% from the same period of 2025.
General and administrative expenses. General and administrative expenses were RMB532.7 million (US$77.2 million), representing an increase of 3% from the same period of 2025.
Research and development expenses. Research and development expenses were RMB921.1 million (US$133.5 million), representing an increase of 9% from the same period of 2025. The increase was primarily due to expanded AI investment, partially offset by efficient spending control.
Profit from operations. Profit from operations was RMB166.8 million (US$24.2 million), representing an increase of 1,011% year over year.
Adjusted profit from operations1. Adjusted profit from operations was RMB523.9 million (US$75.9 million), representing an increase of 53% from the same period of 2025.
Total other income/(expenses), net. Total other income was RMB54.5 million (US$7.9 million), compared with total other expenses of RMB14.1 million in the same period of 2025.
Income tax expense. Income tax expense was RMB19.3 million (US$2.8 million), compared with RMB11.6 million in the same period of 2025.
Net profit/(loss). Net profit was RMB202.0 million (US$29.3 million), compared with a net loss of RMB10.7 million in the same period of 2025.
Adjusted net profit1. Adjusted net profit was RMB585.4 million (US$84.9 million), representing an increase of 62% from the same period of 2025.
Basic and diluted EPS and adjusted basic and diluted EPS1. Basic and diluted earnings per share were RMB0.50 (US$0.07) and RMB0.48 (US$0.07), respectively, compared with basic and diluted net loss per share of RMB0.02 each in the same period of 2025. Adjusted basic and diluted earnings per share were RMB1.41 (US$0.20) and RMB1.31 (US$0.19), respectively, compared with RMB0.86 and RMB0.85 in the same period of 2025.
Cash and cash equivalents, time deposits and short-term investments. As of March 31, 2026, the Company had cash and cash equivalents, time deposits and short-term investments of RMB24.19 billion (US$3.51 billion).
Share Repurchase Program
Pursuant to the Company’s two-year US$200 million share repurchase program, which was approved by the Board of Directors in November 2024 (the “2024 Program”), a total of 2.5 million of the Company’s listed securities were repurchased for a total cost of US$60.3 million in the first quarter of 2026. As of today, the 2024 Program has been completed and a total of 9.9 million of the Company’s listed securities were repurchased.
1 Adjusted profit from operations, adjusted net profit, adjusted net profit margin, and adjusted basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”
Conference Call
The Company’s management will host an earnings conference call at 8:00 AM U.S. Eastern Time on May 19, 2026 (8:00 PM Beijing/Hong Kong Time on May 19, 2026). Details for the conference call are as follows:
Event Title:Bilibili Inc. First Quarter 2026 Earnings Conference CallRegistration Link:https://register-conf.media-server.com/register/BI1530efabe5854ae9b543c742532a0334
All participants must use the link provided above to complete the online registration process in advance of the conference call. Upon registering, each participant will receive a set of participant dial-in numbers and a personal PIN, which will be used to join the conference call.
Additionally, a live webcast of the conference call will be available on the Company’s investor relations website at http://ir.bilibili.com, and a replay of the webcast will be available following the session.
About Bilibili Inc.
Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday lives of young generations in China. Bilibili offers a wide array of video-based content with “All the Videos You Like” as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bonds among them. Bilibili pioneered the “bullet chatting” feature, a live comment function that has transformed users’ viewing experience by displaying the thoughts and feelings of audience members viewing the same video. The Company has now become the welcoming home of diverse interests among young generations in China and a frontier for promoting Chinese culture around the world.
For more information, please visit: http://ir.bilibili.com.
Use of Non-GAAP Financial Measures
The Company uses non-GAAP measures, such as adjusted profit from operations, adjusted net profit, adjusted net profit margin, adjusted net profit per share and per ADS, basic and diluted and adjusted net profit attributable to the Bilibili Inc.’s shareholders in evaluating its operating results and for financial and operational decision-making purposes. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding the impact of share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions, income tax related to intangible assets acquired through business acquisitions, gain/loss on fair value change in investments in publicly traded companies, and loss on repurchase of convertible senior notes. The Company calculates adjusted net profit margin by dividing the adjusted net profit by revenue for the same period. The Company believes that the non-GAAP financial measures provide useful information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.
The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP and therefore, may not be comparable to similar measures presented by other companies. The non-GAAP financial measures have limitations as analytical tools, and when assessing the Company’s operating performance, cash flows or liquidity, investors should not consider them in isolation, or as a substitute for net loss, cash flows provided by operating activities or other consolidated statements of operations and cash flows data prepared in accordance with U.S. GAAP.
The Company mitigates these limitations by reconciling the non-GAAP financial measures to the most comparable U.S. GAAP performance measures, all of which should be considered when evaluating the Company’s performance.
For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”
Exchange Rate Information
This announcement contains translations of certain RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to US$ were made at the rate of RMB6.8980 to US$1.00, the exchange rate on March 31, 2026 set forth in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or US$ amounts referred to could be converted into US$ or RMB, as the case may be, at any particular rate or at all.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” or other similar expressions. Among other things, outlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-looking statements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its interim and annual reports to shareholders, in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: results of operations, financial condition, and stock price; Bilibili’s strategies; Bilibili’s future business development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members and advertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the online entertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage its costs and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC and the Hong Kong Stock Exchange. All information provided in this announcement and in the attachments is as of the date of the announcement, and the Company undertakes no duty to update such information, except as required under applicable law.
For investor and media inquiries, please contact:
In China:
Bilibili Inc.
Juliet Yang
Tel: +86-21-2509-9255 Ext. 8523
E-mail: [email protected]
Piacente Financial Communications
Helen Wu
Tel: +86-10-6508-0677
E-mail: [email protected]
In the United States:
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: [email protected]
Unaudited Condensed Consolidated Statements of Operations
(All amounts in thousands, except for share and per share data)
For the Three Months Ended March
31, December
31, March
31, 2025
2025
2026
RMB RMB RMB Net revenues: Value-added services (VAS)2,807,340 3,261,824 2,912,485 Advertising1,997,635 3,041,977 2,588,788 Mobile games1,731,155 1,540,411 1,522,552 IP derivatives and others467,118 477,155 448,210 Total net revenues7,003,248 8,321,367 7,472,035 Cost of revenues(4,464,150) (5,240,127) (4,698,795)Gross profit2,539,098 3,081,240 2,773,240 Operating expenses: Sales and marketing expenses(1,166,975) (1,128,169) (1,152,711)General and administrative expenses(515,638) (528,128) (532,667)Research and development expenses(841,477) (921,060) (921,107)Total operating expenses(2,524,090) (2,577,357) (2,606,485)Profit from operations15,008 503,883 166,755 Other (expenses)/income: Investment (loss)/income, net (including impairments)(62,203) (52,874) 64,551 Interest income94,173 113,509 107,832 Interest expense(32,571) (40,360) (39,337)Exchange losses(11,659) (35,120) (74,555)Others, net(1,837) 18,856 (3,963)Total other (expenses)/income, net(14,097) 4,011 54,528 Profit before income tax911 507,894 221,283 Income tax (expense)/benefit(11,588) 6,040 (19,288)Net (loss)/profit(10,677) 513,934 201,995 Net loss/(profit) attributable to noncontrolling interests1,575 (533) 7,784 Net (loss)/profit attributable to the Bilibili Inc.’s shareholders(9,102) 513,401 209,779 Net (loss)/profit per share, basic(0.02) 1.23 0.50 Net (loss)/profit per ADS, basic(0.02) 1.23 0.50 Net (loss)/profit per share, diluted(0.02) 1.14 0.48 Net (loss)/profit per ADS, diluted(0.02) 1.14 0.48 Weighted average number of ordinary shares, basic420,086,397 418,687,963 419,457,332 Weighted average number of ADS, basic420,086,397 418,687,963 419,457,332 Weighted average number of ordinary shares, diluted420,086,397 457,602,895 459,453,791 Weighted average number of ADS, diluted420,086,397 457,602,895 459,453,791
The accompanying notes are an integral part of this press release.
Notes to Unaudited Financial Information
(All amounts in thousands, except for share and per share data)
For the Three Months Ended March
31, December
31 March
31, 2025 2025 2026 RMB RMB RMB Share-based compensation expenses included in: Cost of revenues23,996 26,956 29,407Sales and marketing expenses16,417 21,111 23,828General and administrative expenses144,497 138,327 155,814Research and development expenses105,855 111,268 107,364Total290,765 297,662 316,413
Unaudited Condensed Consolidated Balance Sheets
(All amounts in thousands, except for share and per share data) December
31, March
31, 2025
2026
RMB RMB Assets Current assets: Cash and cash equivalents12,183,538 6,595,253 Time deposits5,522,327 8,278,068 Restricted cash50,800 800 Accounts receivable, net1,268,219 1,321,452 Prepayments and other current assets2,077,999 2,172,463 Short-term investments6,447,197 9,320,751 Total current assets27,550,080 27,688,787 Non-current assets: Property and equipment, net695,105 1,163,379 Production cost, net1,599,896 1,479,420 Intangible assets, net3,109,603 3,060,335 Goodwill2,818,125 2,818,125 Long-term investments, net4,761,653 4,586,159 Other long-term assets633,301 627,897 Total non-current assets13,617,683 13,735,315 Total assets41,167,763 41,424,102 Liabilities Current liabilities: Accounts payable5,497,415 5,950,738 Salary and welfare payables1,710,322 1,276,317 Taxes payable405,887 365,882 Short-term loan and current portion of long-term debt4,860,846 4,860,845 Deferred revenue4,661,863 4,568,529 Accrued liabilities and other payables3,190,679 3,548,839 Total current liabilities20,327,012 20,571,150 Non-current liabilities: Long-term debt4,775,871 4,705,631 Other long-term liabilities516,317 538,341 Total non-current liabilities5,292,188 5,243,972 Total liabilities25,619,200 25,815,122 Total Bilibili Inc.’s shareholders’ equity15,573,282 15,641,483 Noncontrolling interests(24,719) (32,503)Total shareholders’ equity15,548,563 15,608,980 Total liabilities and shareholders’ equity41,167,763 41,424,102
Unaudited Reconciliations of GAAP and Non-GAAP Results
(All amounts in thousands, except for share and per share data)
For the Three Months Ended March
31, December
31, March
31, 2025
2025
2026
RMB RMB RMBProfit from operations15,008 503,883 166,755 Add: Share-based compensation expenses290,765 297,662 316,413 Amortization expense related to intangible assets acquired through business acquisitions36,692 36,657 40,687 Adjusted profit from operations342,465 838,202 523,855 Net (loss)/profit(10,677) 513,934 201,995 Add: Share-based compensation expenses290,765 297,662 316,413 Amortization expense related to intangible assets acquired through business acquisitions36,692 36,657 40,687 Income tax related to intangible assets acquired through business acquisitions(4,136) (4,131) (1,731)Loss on fair value change in investments in publicly traded companies48,869 34,280 28,066 Adjusted net profit361,513 878,402 585,430 Net (loss)/profit margin-0.2% 6.2% 2.7%Adjusted net profit margin5.2% 10.6% 7.8% Net loss/(profit) attributable to noncontrolling interests1,575 (533) 7,784 Adjusted net profit attributable to the Bilibili Inc.'s shareholders363,088 877,869 593,214 Adjusted net profit per share, basic
0.86 2.10 1.41 Adjusted net profit per ADS, basic
0.86 2.10 1.41 Adjusted net profit per share, diluted0.85 1.94 1.31 Adjusted net profit per ADS, diluted0.85 1.94 1.31 Weighted average number of ordinary shares, basic
420,086,397 418,687,963 419,457,332 Weighted average number of ADS, basic
420,086,397 418,687,963 419,457,332 Weighted average number of ordinary shares, diluted
425,621,074 457,602,895 459,453,791 Weighted average number of ADS, diluted425,621,074 457,602,895 459,453,791