Stock Markets July 23, 2026 09:47 AM

Wedbush Elevates Alphabet and Reddit to Best Ideas on Cloud Gains and Ad Momentum

Analyst points to Google Cloud share growth and Reddit ad product traction; higher capex lifts Alphabet's near-term cash burn outlook

By Ajmal Hussain
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Wedbush analyst Ygal Arounian added Alphabet and Reddit to the firm's Best Ideas List, citing Google Cloud's accelerating revenue and share gains driven by full-stack AI, and robust advertising product adoption at Reddit ahead of the firm's upcoming second-quarter report. The firm flagged increased capital spending at Alphabet that pushes near-term free cash flow negative, and noted potential upside from Reddit's AI data-licensing deals with Google and OpenAI.

Wedbush Elevates Alphabet and Reddit to Best Ideas on Cloud Gains and Ad Momentum
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Key Points

  • Alphabet's Google Cloud revenue accelerated to $24.8 billion in Q2, up 82% year-over-year, with operating margin expanding to 35.6% and backlog reaching $514 billion - impacting cloud infrastructure and enterprise software markets.
  • Reddit saw active advertisers grow by more than 75% year-over-year in Q1, with performance formats making up over 60% of ad revenue, highlighting momentum in digital advertising products and ad tech.
  • Wedbush raised Alphabet capex forecasts to $205 billion for 2026 and $297 billion for 2027, which pushed Q2 free cash flow negative and delays FCF recovery until 2028 - relevant to capital markets and investor cash-flow expectations.

Wedbush analyst Ygal Arounian on Thursday placed Alphabet and Reddit onto the firm's Best Ideas List, citing distinct catalysts for each company: rapid cloud share expansion for Alphabet and accelerating advertising product momentum for Reddit.


Alphabet

Arounian said second-quarter results reinforced Wedbush's view that Alphabet's full-stack AI positioning is converting into tangible Cloud share gains, even as the company increases AI-related spending that limits near-term profitability. Google Cloud posted revenue of $24.8 billion, an 82% increase year-over-year and an acceleration from 63% growth reported in the first quarter.

The Cloud segment also showed margin improvement and backlog expansion. Cloud operating margin widened to 35.6% from 20.7% a year earlier, and Cloud backlog grew to $514 billion.

At the same time, Wedbush highlighted Alphabet's upward revision to its full-year 2026 capital expenditure guidance to $195 billion-$205 billion. The higher capex contributed to a negative free cash flow result of ($5.9) billion in the second quarter.

Reflecting this guidance change, Wedbush raised its own capex estimates for Alphabet to $205 billion in 2026 and $297 billion in 2027. The firm now expects free cash flow to remain negative through 2027, with an anticipated inflection back to positive cash flow in 2028.


Reddit

For Reddit, Arounian flagged strong traction in advertising products in the run-up to the company's second-quarter results, which are due July 30. Active advertisers on the platform increased by more than 75% year-over-year in the first quarter, and performance-oriented ad formats now account for more than 60% of Reddit's ad revenue.

Wedbush also pointed to Reddit's AI data-licensing agreements with Google and OpenAI, valued at roughly $60 million and $70 million annually, respectively. The firm expects the renewal economics on those deals to improve, which it views as upside that has not yet been captured in consensus estimates.

Despite those positives, Reddit experienced an approximately 8% share decline on July 22 following reports that it might restrict Google's access to its content. Arounian expressed the expectation that, ultimately, a relationship will exist with potential for deeper integrations between the companies.


Takeaway

Wedbush's move to add Alphabet and Reddit to its Best Ideas List rests on a product- and revenue-centric view: Alphabet's AI-led Cloud momentum is driving outsized growth and backlog gains, while Reddit's advertiser base and shift toward performance formats underpin revenue progress and potential upside from data-licensing renewals. Offsetting those drivers is a materially higher capex path at Alphabet that delays free cash flow recovery into 2028.

Risks

  • Higher capital expenditure at Alphabet increases near-term cash burn, leaving free cash flow negative through 2027 and subjecting the technology and cloud infrastructure sector to elevated investment risk.
  • Reports that Reddit might restrict Google's access to its content caused an about 8% share drop on July 22, illustrating the fragility of platform partnerships and the sensitivity of social-media stocks to content-access disputes.
  • Renewal economics for Reddit's AI data-licensing deals with Google and OpenAI are expected to improve, but the timing and magnitude of that upside remain uncertain and are not yet reflected in consensus estimates, posing revenue realization risk for the advertising and AI data markets.

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