Salesforce announced on Monday that it has entered into an agreement to acquire m3ter, a platform focused on metering and rating for consumption-driven monetization. The acquisition will add high-volume mediation, metering and rating capabilities to Salesforce's Agentforce Revenue Management suite.
m3ter's technology is designed to operate at enterprise scale in near real-time, allowing customers to ingest product usage data and configure consumption-based billing scenarios. The platform also automates monetization data flows across CRM, ERP and quote-to-cash systems, positioning it as a backend component for companies moving to usage or outcome-based pricing.
Strategic rationale
Salesforce said the deal is intended to help customers launch, track, scale and bill using flexible usage and outcome-based models. Meredith Schmidt, EVP and GM of Agentforce Revenue Management at Salesforce, highlighted the changing monetization landscape and the need for flexibility. "Every company is looking for more flexibility in how they monetize their products, especially as AI shifts the landscape from traditional subscriptions to consumption-based models," Schmidt said. "With m3ter, Salesforce will offer native consumption billing alongside our existing models, giving our customers more choice in how they grow their revenue without ever leaving the Salesforce platform."
m3ter's perspective
Griffin Parry, founder and CEO of m3ter, said the company was created to address challenges in usage-based pricing, drawing on more than a decade of experience building cloud-based backend services. "Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base, helping every Salesforce customer unlock modern, AI-driven pricing models," Parry said.
Timing and terms
The transaction is slated to close in the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions. Salesforce did not disclose financial terms of the agreement.
Implications
For enterprises evaluating pricing models and revenue operations, the addition of m3ter expands the native consumption billing options available within Salesforce's platform. The functionality aims to tie product usage directly into billing flows and broader financial and CRM systems.