Nissan’s U.S. Reset: CEO Aims to Rebuild Value by Moving Away from Rental Sales
Nissan CEO Ivan Espinosa, who took the helm in April 2025, is prioritizing a U.S. rebound by shifting away from aggressive discounting and rental-car volume that he says eroded resale values and brand image. The company reported a modest uptick in second-quarter U.S. vehicle sales and plans new models, including a Rogue hybrid and a return of rugge…