Press Releases June 26, 2026 08:00 AM

Black Rock Coffee Bar Expands Footprint in Austin with Georgetown Location

Black Rock Coffee Bar Expands with Eleventh Location in Austin Area at Georgetown, Texas

By Caleb Monroe
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Black Rock Coffee Bar, a US-based boutique coffee chain, announces the opening of its eleventh Austin-area store in Georgetown, Texas. The expansion highlights the company's steady growth in the region and features special promotions during the opening week. Black Rock continues to enhance its menu with new beverage and food offerings, supporting its community-focused brand and customer loyalty through the Black Rock Rewards app.

Black Rock Coffee Bar Expands Footprint in Austin with Georgetown Location
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Key Points

  • Black Rock Coffee Bar opens its eleventh Austin-area location in Georgetown, Texas, marking continued regional expansion.
  • The new store launch includes a week of promotional offers to attract customers and increase brand engagement.
  • The company promotes new menu items and loyalty rewards to enhance customer experience and drive sales.
  • The expansion impacts the food and beverage sector, particularly the specialty coffee and retail markets in Texas and neighboring states.

Scottsdale, AZ, June 26, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in the Austin area with the opening of a new store in Georgetown. 

The store, located at 100 Woodlake Dr. Unit 400, Georgetown, TX 78633, will officially open its doors on Tuesday, June 30th. This opening marks Black Rock’s eleventh Austin location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week: 

  • Tuesday, June 30th: Free 16oz Drinks 
  • Wednesday, July 1st: Buy One, Get One Free Drinks 
  • Thursday, July 2nd: 50% Off a Drink w/ Food Purchase 
  • Friday, July 3rd: Limited Edition Sticker with Purchase (while supplies last) 
  • Saturday, July 4th: Fuel Your Weekend Plans w/ an Afternoon Summer Bundle‍ 
  • Sunday, July 5th: Free T-Shirt with Purchase (while supplies last) 
  • Monday, July 6th: $2 Off Any Size Drink 

 

“We’re excited to open our doors to even more Austin-area residents and become part of new communities throughout the region,” said Mark Davis, CEO of Black Rock Coffee Bar. “Whether it’s a morning coffee run or an afternoon pick-me-up, we look forward to creating memorable experiences for every guest who visits us.”  

Guests can take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program. 

Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors.  These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks. 

In addition to Black Rock menu staples, guests can enjoy limited-time summer offerings like the Fudge Brownie Mocha, Blueberry Cobbler Latte, and Juice Box Fuel Energy drink, bringing bold flavors and nostalgic summertime vibes with new seasonal drinks launching on July 1. The brand is also featuring its new Mystery Dirty Pop — a better-for-you soda featuring OLIPOP Dr. Goodwin and a smooth, creamy berry-inspired twist. 

For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings. 

 

About Black Rock Coffee Bar  

Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 190 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.  

Attachments

  • Black Rock Coffee Bar
  • Black Rock Coffee Bar

Risks

  • Potential competition from established coffee chains and local boutique coffee shops could limit market share gains in the Austin area.
  • Dependence on customer foot traffic and in-person store visits may be challenged by changing consumer behaviors or economic conditions.
  • Expansion requires successful operational scaling, including employee training and supply chain management, which could impact service quality if not managed well.

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