World Liberty Financial - a crypto venture backed by the Trump family - said Thursday it will initiate a buyback program for its WLFI governance token, with funding to come from an initial allocation that could include revenue drawn from the reserves that back its USD1 stablecoin as well as "other sources," the company said.
The firm posted the buyback plan on social media but did not disclose the exact quantum of tokens it intends to repurchase. World Liberty Financial also said it expects token buybacks to be an ongoing component of its corporate strategy.
The WLFI governance token has been under pressure recently. According to the company statement, WLFI has fallen roughly 10% since the US midterm elections earlier this week, and its decline for 2026 exceeds 60%.
A separate cryptocurrency linked to the broader Trump ecosystem, identified as TRUMP, plunged 22% this week to a record low, the company noted. That drop followed a significant setback for the Republican Party in the midterm elections, which resulted in the party losing its majority in both chambers of Congress.
World Liberty Financial was established in 2024. The company was co-founded by President Donald Trump, his three sons, and a group of partners that includes the Witkoff family. The Trump family holds a 38% stake in the venture.
Revenue for the Trump family from World Liberty Financial is generated through the sale or use of the companys crypto tokens, specifically the WLFI governance token and the USD1 stablecoin, the firm said.
Context and mechanics noted by the company
- The buyback will be financed from an initial allocation that may include revenue from the stablecoins reserve backing and other unspecified sources.
- World Liberty confirmed token repurchases will form a continuing part of its approach, though purchase amounts and timing were not provided.
- The announcement followed sizeable recent price declines for WLFI and the TRUMP token amid political developments.
Details on the size and schedule of the buyback remain limited. The companys statement provides a framework for funding but leaves the final allocation and ongoing cadence undefined.