MediaAlpha CRO Keith Cramer Executes $184,494 Stock Sale Under Pre-Arranged Plan

Keith Cramer, serving as the Chief Revenue Officer for MediaAlpha, Inc. (NASDAQ:MAX), has completed a notable transaction involving the company’s equity. On July 15, 2026, Cramer sold 13,000 shares of MediaAlpha’s Class A Common Stock. The aggregate value of this divestment totaled $184,494. The execution of these shares occurred within a specific price band, ranging from $13.87 to $14.31 per share, resulting in a calculated weighted-average sale price of $14.1919. This transaction takes place against a backdrop of significant stock performance for MediaAlpha. The equity is currently trading in close proximity to its 52-week high of $14.39. This positioning reflects a period of substantial momentum, marked by a 38% gain in the stock’s value over the preceding twelve months. The sale was not an isolated market decision but was executed pursuant to a pre-arranged Rule 10b5-1 trading plan. Documentation accompanying the filing clarifies the motivation behind the transaction. The primary purpose of these sales was strictly to cover taxes resulting from the vesting of restricted stock units. Following the completion of these transactions, Cramer’s direct holding in MediaAlpha Class A Common Stock stands at 267,528 shares. Analysis from InvestingPro suggests that the stock appears undervalued at its current market levels. The platform is tracking 13 or more additional key insights for investors monitoring MAX. Furthermore, MediaAlpha is included among the 1,400+ US equities covered by comprehensive Pro Research Reports. Beyond the executive transaction, MediaAlpha has reported financial results that have drawn attention. The company reported first-quarter 2026 earnings that exceeded revenue expectations. The reported revenue came in at $310 million, surpassing the forecasted figure of $298.71 million. This positive financial performance highlights a strong start to the year for the company. In a separate corporate governance development, MediaAlpha appointed Lauren StClair to its board of directors. StClair will also serve on the audit committee. She currently holds the position of chief financial officer at Slice Technologies, Inc. and brings previous experience as CFO at NerdWallet, Inc. These developments reflect ongoing strategic moves within the company. Despite the reported earnings beat, the company’s stock experienced a decline. This downturn was not directly related to the financial results. The stock’s performance might be influenced by broader market trends or investor sentiment. These recent developments are significant for investors keeping an eye on MediaAlpha’s progress.