Xcel Brands & Gemma Stafford Launch GemmaMade on QVC
Xcel Brands is launching GemmaMade by Gemma Stafford, a baking collection inspired by Irish heritage, on QVC. Created by baking influencer Gemma Stafford, the collection includes kitchen tools and baked goods aimed at home bakers. This marks a new venture for Xcel into creator-driven branded products integrated with social commerce and live streami…