Morgan Stanley Raises Booking to Overweight, Cites Durable Role for OTAs in Travel
Morgan Stanley upgraded Booking Holdings to overweight from equal-weight in a note on Tuesday, assigning a $5,500 price target, down from $6,150. Analyst Brian Nowak argued Booking’s ability to own the customer, gather traveler data and convert that into high-margin direct business should preserve its central role in travel even as agentic tools de…