Digital Turbine Inc. saw its shares rise by more than 7% in pre-market trading on Wednesday after announcing a partnership with Databricks to add artificial intelligence functionality to its mobile platform.
The agreement will bring Databricks Genie Spaces and Databricks Apps into Digital Turbine’s existing technology infrastructure, which the company says spans over one billion devices and 80,000 applications. Genie Spaces is described as a tool that enables employees to query data using natural language. Databricks Apps is positioned to let teams build and deploy AI applications within the current data environment.
Digital Turbine’s core data systems, known as Ignite Graph and DT iQ, process device interactions and consolidate targeting data. According to the companies, the partnership is intended to enhance those systems’ capacity to handle and act on real-time behavioral signals, supporting automated decision-making in areas including mobile advertising and app distribution.
"Integrating Databricks solutions into our technology stack enables the unification of our data architecture and accelerates our ability to deploy next-generation AI," said Ben John, chief technology officer of Digital Turbine.
Tony LaVasseur, regional vice president of media and advertising at Databricks, said the integration will allow Digital Turbine’s teams to obtain data insights and create AI applications without moving data outside their governed environment.
The stated objective of the collaboration is to unify data architecture and speed the deployment of AI capabilities across systems that manage device-level interactions and app targeting. The companies emphasize that the work will be carried out inside Digital Turbine’s governed data environment, using Databricks’ tools to enable natural language queries and in-place application development.
Investors reacted to the announcement in pre-market trading, sending shares higher ahead of the regular session. The move reflects market attention to the deal’s potential to enhance real-time signal processing and automation within Digital Turbine’s ad-tech and app-distribution operations.
The announcement lays out the intended technical integrations and their aims, while not offering additional operational metrics or timelines for measured outcomes.