City Holding Co (NASDAQ:CHCO) reported an insider purchase by director Javier A. Reyes on March 9, 2026, according to a Form 4 filed with the Securities and Exchange Commission. Reyes acquired 105 shares of common stock at a per-share price of $115.88, bringing the aggregate cost of the transaction to $12,167.
The filing states the purchase was made pursuant to a Rule 10b5-1 plan. After the trade, Reyes directly holds 2,182 shares of City Holding Co.
Market valuation metrics cited alongside the filing indicate the regional bank is trading at a price-to-earnings ratio of 13, a level described as attractive in light of the company's growth prospects. Additional analysis referenced in the filing, attributed to InvestingPro, characterizes CHCO as appearing undervalued at current market levels.
Investors reviewing the company's shareholder return profile will note that City Holding has increased its dividend for 14 consecutive years and currently offers a 2.95% yield, facts cited in the same analysis. The InvestingPro commentary also notes that subscribers have access to six further tips regarding CHCO's financial health and growth outlook.
This transaction is limited in scale relative to the company's market capitalization, and the Form 4 provides the formal regulatory record of the insider trade. The filing does not include commentary about Reyes' motives beyond the mechanics of the purchase or any planned future trades.
Contextual notes
- The purchase is documented on an SEC Form 4 and executed under an established Rule 10b5-1 plan.
- Valuation and dividend history are cited as part of third-party analysis referenced in the filing.
- The director's post-transaction direct ownership totals 2,182 shares.
The record here is strictly the transaction details disclosed to regulators and the valuation and dividend metrics mentioned in the accompanying analysis. The filing does not provide additional operational or strategic commentary from company management or the director involved.