World July 1, 2026 12:42 PM

Italian New Car Sales Rise 10.6% in June as Market Share Shifts

June registrations climb to 146,423 units with first-half growth of 9.6%; Stellantis and Chinese marques post strong gains

By Leila Farooq
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Italy's new car market expanded in June with registrations up 10.6% year-on-year to 146,423 vehicles, lifting first-half 2026 registrations to 936,783 units, a 9.6% increase from a year earlier. Stellantis increased its market share, while Chinese manufacturers and Tesla recorded notable sales gains.

Italian New Car Sales Rise 10.6% in June as Market Share Shifts
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Key Points

  • Italy's June new-car registrations rose 10.6% year-on-year to 146,423 units; first-half registrations increased 9.6% to 936,783 units.
  • Stellantis expanded its market share to 27.1% in June, with sales up 22.4% for the month.
  • Chinese manufacturers BYD and Chery (Omoda and Jaecoo) posted rapid year-on-year sales growth in June; Tesla also recorded a substantial sales increase.

Italy's market for new passenger vehicles registered a marked increase in June, with registrations rising 10.6% versus the same month a year earlier to reach 146,423 units, according to transport ministry data released today.

Measured across the first six months of 2026, the data show cumulative registrations of 936,783 vehicles, an increase of 9.6% year-on-year. The figures provide a snapshot of demand trends through mid-year.


Market leaders and brand performance

Stellantis remained the dominant force in the Italian market. The Franco-Italian automaker - whose portfolio in Italy includes Fiat, Jeep and Peugeot as well as the Chinese joint venture Leapmotor - reported a 22.4% increase in sales for June. Stellantis captured a 27.1% share of the market in June, up from a 24.55% share in June 2025.

Chinese manufacturers continue to expand presence

The transport ministry statistics highlight continued growth in sales by Chinese automakers in Italy. BYD reported sales of 6,057 vehicles in June, a 208.7% increase year-on-year and equivalent to roughly 4% of the market for the month. Chery's brands Omoda and Jaecoo together recorded 4,086 units in June, an increase of 214.8% from the same month the prior year.

Other notable performers

Tesla also posted stronger sales in June, selling 2,423 vehicles, which represents a 42.8% increase compared with June of the prior year.


Context and limits of the data

The published figures provide a month-by-month and year-to-date view of registrations. They document shifts in market share and volumes but do not include additional detail beyond the headline registration counts, the half-year total and the brand-level figures reported for the manufacturers named.


Key takeaways

  • Italy's new-car registrations rose 10.6% in June to 146,423 vehicles, with a 9.6% increase for the first half of 2026 to 936,783 units.
  • Stellantis led the market in June, increasing its share to 27.1% from 24.55% a year earlier, and posted a 22.4% sales rise for the month.
  • Chinese brands showed strong year-on-year growth in June, with BYD and Chery (Omoda and Jaecoo) reporting triple-digit percentage increases in unit sales; Tesla's June sales also grew significantly.

Risks and uncertainties noted in the data

  • The data confirm an expanding presence of Chinese manufacturers in the Italian market, which introduces competitive dynamics for incumbent automakers and related sectors.
  • The report provides month and half-year totals but does not indicate whether the observed growth will continue in subsequent months; the persistence of the trend is not addressed in the figures provided.
  • Brand-level figures are limited to the manufacturers named; no further segmentation or explanation of the drivers behind the increases is included in the published statistics.

This report is based on the transport ministry's released registration data and is limited to the counts and brand-level figures disclosed therein.

Risks

  • Rising presence of Chinese manufacturers increases competition for incumbent automakers and related sectors.
  • The data do not indicate whether the growth observed in June and the first half of the year will be sustained in subsequent months.
  • Available figures are limited to headline registration counts and the named manufacturers; the underlying drivers of the increases are not detailed.

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