Stock Markets July 29, 2026 12:07 PM

L'Oreal posts stronger-than-expected quarterly sales as haircare and mascaras gain traction

Mass-market unit outperforms; Europe benefits from a 'lipstick effect' while Luxe growth lags forecasts

By Priya Menon
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L'Oreal reported quarterly sales of €11.6 billion for the three months to end-June, a 6.3% like-for-like increase after adjusting for IT system phasing. Growth was driven by demand for new haircare products and mascaras, with mass-market products and online channels outperforming expectations. Europe rose 6.7% and North America climbed 5.9%, while the Luxe division expanded 4.7% despite double-digit growth in China. The company said travel retail in China continued to constrain Luxe growth. Shares are up 4% year to date.

L'Oreal posts stronger-than-expected quarterly sales as haircare and mascaras gain traction
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Key Points

  • L'Oreal reported €11.6 billion in sales for the quarter to end-June, a 6.3% like-for-like increase after adjusting for IT system phasing.
  • Demand for new haircare products and mascaras lifted the mass-market segment, aided by strong online performance; Europe rose 6.7% and North America 5.9%.
  • Luxe division growth lagged at 4.7% despite double-digit growth in China, with ongoing problems in Chinas travel retail sector constraining expansion.

L'Oreal reported quarterly revenue of €11.6 billion for the three months ending June, registering a 6.3% increase on a like-for-like basis after accounting for the phased implementation of a new IT system. The result edged past a Visible Alpha consensus expectation of 5.7% growth.

The Paris-headquartered group said the uptick was supported by strong consumer uptake of recently launched haircare items and mascaras. L'Oreal, whose brand roster ranges from mass-market names such as L'Oreal Paris and Maybelline to specialist skincare CeraVe and designer fragrances including Valentino, said its broad portfolio helped it maintain momentum across price points.

Growth moderated from the 6.7% like-for-like expansion recorded in the first quarter, reflecting tougher year-on-year comparisons. Nonetheless, the companys largest segment - comprising its mass-market channels - outpaced expectations. Management highlighted particularly robust haircare sales and what it called "a remarkable outperformance online," which bolstered results in Europe.

Regional performance was mixed but positive: adjusted like-for-like sales in Europe rose 6.7%, while North America increased 5.9%. In April, CEO Nicolas Hieronimus referred to the so-called "lipstick effect" - consumers purchasing cosmetics to boost mood during stressful economic times - as a factor supporting demand in Europe amid cost-of-living pressures.

In the luxury division, which accounts for roughly one-third of group sales, growth came in at 4.7%, below consensus forecasts. L'Oreal noted that ongoing difficulties in China's travel retail market continued to weigh on that division, even as it recorded double-digit expansion in mainland China.

The company also faces competitive context: peer Unilever reported underlying sales growth of 8% in its beauty and wellbeing unit for the quarter. L'Oreal's shares were described as being up 4% year to date.

The quarterly update underscores a split performance across channels and segments - with mass-market and online strength offset by softer luxury travel retail - as L'Oreal navigates varying regional consumer dynamics and the operational adjustments tied to its new IT rollout.

Risks

  • China travel retail weakness - continues to limit growth in the luxury segment, affecting luxury goods and travel retail sectors.
  • Cost-of-living pressures in Europe - persistent consumer price stress could alter demand patterns across beauty and personal care markets.
  • Segment divergence - slower growth in the Luxe division relative to mass-market channels introduces execution and revenue-mix uncertainty for cosmetics and luxury goods markets.

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