Flipkart said on Friday that it has formed a tie-up with Netflix to grant members of its Flipkart Plus loyalty programme a 30-day Netflix Mobile subscription after meeting a monthly purchase threshold. The move is intended to encourage customers to make repeat purchases across the company’s platforms.
The offer takes effect from Aug. 1. Under the arrangement, Flipkart Plus members who place four orders in a calendar month, with each order totalling at least 299 rupees, across Flipkart, Flipkart Grocery or Flipkart Minutes will be eligible to receive a monthly Netflix Mobile subscription.
Flipkart has broadened its business beyond general e-commerce into grocery and rapid-delivery services, most notably through Flipkart Minutes. The company competes with Amazon in online retail and faces rivals in quick commerce that include Blinkit, Zepto, Swiggy Instamart and BigBasket.
The company, which is controlled by Walmart following a purchase of a stake in 2018, shifted its holding company to India earlier this year. That corporate move is part of a path toward a planned stock market listing in India. In March, the company was reported to be aiming to list in Mumbai before March 2027, though it had not yet fixed the size or valuation of any initial public offering.
Context and intent
Flipkart’s promotional partnership with Netflix appears to be a tactical extension of its loyalty programme, designed to increase the frequency of consumer transactions across its retail and quick-delivery channels. The mechanics of the offer tie the digital streaming perk directly to simple order volume and minimum order value thresholds, and apply to purchases across its marketplace, grocery and rapid-delivery arms.
What this affects
- E-commerce and quick commerce operators competing for repeat customers
- Subscription streaming engagement on mobile devices for qualifying users
- Flipkart’s positioning ahead of a planned public listing in India