Press Releases June 25, 2026 11:58 AM

Gray Media Names Annie Cordell as General Manager of WMBF in Myrtle Beach-Florence, South Carolina

Gray Media appoints Annie Cordell as General Manager of WMBF in Myrtle Beach-Florence market

By Priya Menon
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GTN

Gray Media, Inc. announced the appointment of Annie Cordell as the General Manager of WMBF, its NBC affiliate in Myrtle Beach-Florence, SC, effective July 13. Cordell brings extensive experience in broadcast and digital media, having previously held senior sales and digital roles at Bahakel Digital and WCCB in Charlotte, NC. Gray Media continues to strengthen its leadership across its portfolio of top-rated local television stations and digital media assets.

Gray Media Names Annie Cordell as General Manager  of WMBF in Myrtle Beach-Florence, South Carolina
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Key Points

  • Annie Cordell named General Manager of WMBF, an NBC affiliate in South Carolina.
  • Cordell has a strong background in broadcast sales, management, and digital media transformation.
  • Gray Media remains the largest owner of top-rated local TV stations in the US, serving 117 markets and about 37% of US TV households.
  • Gray Media also operates the largest Telemundo affiliate group and a full-service digital agency, impacting local media and advertising sectors.

ATLANTA, June 25, 2026 (GLOBE NEWSWIRE) -- Gray Media has named Annie Cordell as the next General Manager of WMBF, the NBC affiliate serving Myrtle Beach and Florence, South Carolina effective July 13.

Annie is a seasoned media executive with a distinguished career spanning broadcast television sales, management, and digital media.   She most recently served as Vice President of Sales and Director of Digital for Bahakel Digital and WCCB (CW) in Charlotte, North Carolina, where she navigated the industry's shift from traditional broadcast to multiplatform distribution and launched an in-house digital agency.

Annie began her career at WNUV (IND) in Baltimore, Maryland, and her affiliation experience spans ABC, CBS, FOX, and CW within the ownership groups of Group W, CBS Television, and Bahakel Communications. Annie is a graduate of Goucher College where she earned Bachelor of Arts degrees in both Business and Communications.

About Gray Media:

            Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. As of May 15, 2026, we serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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Risks

  • Transition risks in leadership impacting station operations or advertising revenue.
  • Industry challenges due to shifting audience habits from traditional broadcast to multiplatform digital consumption.
  • Competitive pressures in local television and digital advertising markets potentially affecting growth and profitability.

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