Press Releases August 13, 2026 12:01 AM

Duolingo Invests in World-Class Motion Design with Acquisition of Animade

Duolingo expands its creative capabilities with acquisition of UK-based animation studio Animade

By Sofia Navarro
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DUOL

Duolingo, the leading global mobile learning platform, acquired London-based Animade, a renowned animation and motion design studio. This strategic purchase enhances Duolingo's Design Studio, bolsters its creative and innovation capacities, and strengthens its ability to deliver engaging and delightful learning experiences amid accelerating AI-driven software development.

Duolingo Invests in World-Class Motion Design with Acquisition of Animade
DUOL
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Key Points

  • Duolingo acquired Animade, an expert motion design and animation studio, to strengthen product storytelling and user engagement capabilities.
  • The acquisition increases Duolingo's design capacity and presence in the UK, supporting innovation across product, growth experiments, and creative initiatives.
  • Duolingo emphasizes that human creativity and exceptional design remain critical differentiators in the AI-driven learning technology space.

PITTSBURGH, Aug. 13, 2026 (GLOBE NEWSWIRE) -- Duolingo, Inc. (Nasdaq: DUOL), the world's leading mobile learning platform, announced today it has acquired Animade, a London-based animation and motion design studio recognized for its work in product storytelling, brand, interactive experiences, and character animation. The acquisition expands Duolingo's Design Studio, strengthening a capability that has become increasingly important to delivering engaging product experiences and accelerating innovation.

"Great products aren't defined only by what they do, but by how they make people feel," said Mig Reyes, Head of Design at Duolingo. "Motion design has become a core part of how we help learners understand, enjoy, and return to Duolingo every day. Animade has built a reputation for exceptional creative craft, and bringing their team into Duolingo is an investment in the people and capabilities that will help us build even better learning experiences."

Founded in London, Animade has built an international reputation for creating expressive motion systems, interactive experiences, and product storytelling for some of the world's leading technology companies and brands. The team will join Duolingo's Design Studio, increasing the company's capacity to support product innovation, Growth experiments, and new creative initiatives across the business. The acquisition also expands Duolingo's creative presence in the UK, reinforcing its continued investment in world-class talent.

"Since day one, Animade has been on a mission to share joy through thoughtful design and animation," said Jen Judd, Co-Founder of Animade. "I can't think of a more exciting place to continue that mission than at Duolingo. We've always believed it's the thoughtful moments that leave a lasting impression, and that great design and bringing personality into every pixel can make technology feel more human. We're thrilled to join a company that shares our passion for creativity, craft, and building products that genuinely bring people joy."

As AI continues to accelerate how software is built, Duolingo believes exceptional human creativity remains a critical differentiator. By investing in world-class design talent, the company is strengthening its ability to create intuitive, delightful experiences that help millions of learners stay motivated and achieve their goals.

About Duolingo
Duolingo is the leading mobile learning platform globally. Its flagship app has organically become the world's most popular way to learn languages and the top-grossing app in the Education category on both Google Play and the Apple App Store. With technology at the core of everything it does, Duolingo has consistently invested to provide learners a fun, engaging, and effective learning experience while remaining committed to its mission to develop the best education in the world and make it universally available.

About Animade
Animade is an animation and design studio based in London with a love for character, distilled design and pixel-perfect motion, creating expressive work for brands and agencies of all sizes. We’ve been helping our partners solve creative challenges since our doors opened in 2010. We believe in the power of character. Our designs and animations are packed with personality and thoughtful moments that leave a lasting impression.

Contact Information

Investors:
Deborah Belevan
[email protected]

Media:
Michelle Scully
[email protected]


Risks

  • Integration risk in merging Animade's team and culture within Duolingo’s existing operations.
  • Potential uncertainty about the direct impact of enhanced motion design on user growth and revenue growth in the competitive EdTech sector.
  • Market and technology shifts might require continuous investment beyond this acquisition to maintain differentiation and user engagement.

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