A source familiar with the matter told Reuters on Friday that Polymarket has exceeded $1 billion in annualized revenue, a development that highlights the accelerated growth of prediction markets as retail traders increasingly participate in contracts tied to future events.
Industry activity has shifted markedly in under two years, evolving from a specialized niche within crypto and academic finance into a rapidly expanding trading segment. Market participants and platforms have seen a surge in trading volumes and user engagement, which industry observers say has underpinned the pace of expansion.
Polymarket has been among the beneficiaries of that growth. Retail traders have shown strong interest in buying and selling event-linked contracts, and the platform’s recent operational moves appear designed to capture that demand. The company rolled out access to its U.S. exchange roughly six weeks before the revenue figure was disclosed by the source.
Asked about the company’s approach, a Polymarket spokesperson said in an emailed statement:
"Polymarket is a product-led company. We spent the last five years building the world’s largest prediction market and understanding how people engage with markets at scale. We are applying those learnings to our U.S. platform."
Platforms in this space are not focused solely on retail clients. The sector is actively courting institutional capital - including hedge funds and larger investors - as it seeks to broaden its user base beyond mom-and-pop traders.
Polymarket’s active markets cover a wide range of topics. Among its most visited markets are bets on the winner of the FIFA World Cup and wagers on geopolitical outcomes such as whether the Strait of Hormuz will be closed.
Last year, Intercontinental Exchange, the parent company of the New York Stock Exchange, agreed to invest $2 billion in Polymarket, an endorsement from a major traditional financial firm that underscores growing mainstream attention to the prediction market model.
Separately, media reports indicated that CNBC first reported Polymarket’s revenue milestone earlier on Friday.
Contextual note: The information above is based on a source familiar with the matter and statements provided by Polymarket’s spokesperson. The platform’s move into a regulated U.S. marketplace and the significant investment from Intercontinental Exchange are key developments noted alongside the revenue milestone.