AI-driven referrals lengthen sessions and lift spend on U.S. retail sites, Adobe data shows
May data from Adobe Analytics indicates U.S. shoppers who arrive at retailers' websites after consulting large language models, including Google’s Gemini and OpenAI’s ChatGPT, spend more time on sites, browse more pages and produce higher revenue per visit than shoppers from non-AI sources. The findings highlight rising AI-driven traffic and a call…