Supreme Court to Review Rise Brewing’s Trademark Challenge to Pepsi’s Mtn Dew Rise
The U.S. Supreme Court has agreed to decide whether canned-coffee maker Rise Brewing can hold PepsiCo liable for alleged trademark infringement related to Pepsi’s morning-focused energy drink 'Mtn Dew Rise.' The dispute, which has moved through district and appeals courts, centers on whether the use of the word 'Rise' in beverage branding creates c…