Netflix is enlarging its podcast roster through an expanded collaboration with iHeartMedia, adding several celebrity-hosted programs to its on-platform podcast lineup. The move extends a partnership that already brought Netflix a daily live program with "The Breakfast Club," and is part of the company’s broader effort to diversify entertainment formats on its service.
New shows joining Netflix
Under the updated arrangement, Netflix will add video podcast episodes of:
- Sibling Revelry - hosted by siblings Kate and Oliver Hudson;
- Suite 305 with Lele Pons - hosted by social media personality Lele Pons;
- The Martha Stewart Podcast - featuring Martha Stewart.
The agreement covers all new episodes from these programs as they are produced, as well as select episodes from each show’s existing library. Netflix expects the content to begin appearing on its platform in the coming months.
Context within the partnership
This expansion builds on the Netflix-iHeartMedia relationship that was initiated late last year. That original deal brought Netflix its first daily live program to the platform through the radio show "The Breakfast Club." Netflix already carries more than a dozen original iHeartMedia podcast series, including the true crime title "My Favorite Murder," comedy program "This Is Important," and the mental health series "The Psychology of Your 20s."
Rights and distribution
As part of the terms, iHeartMedia retains all audio-only rights and continues to distribute the podcasts across iHeartRadio and other audio platforms. Netflix’s additions will be presented as video podcast content on its service while audio-only distribution remains with iHeartMedia.
Strategic framing
The additions come amid Netflix’s stated push to broaden its entertainment mix beyond traditional scripted and unscripted video content, incorporating formats such as podcasts and live sports events. The company aims to increase engagement and attract subscribers within a mature streaming market, and this expanded podcast slate is part of that wider strategy.