Meta said on Wednesday that Alex Schultz, until now the company’s chief marketing officer, will become Meta’s first chief data officer. The company framed the move as an effort to strengthen how it manages AI analytics on a global basis.
In a separate personnel change, Meta elevated Denise Moreno, who had been vice president of consumer marketing and growth, to the role of chief marketing officer.
Schultz commented on the change in a LinkedIn post, writing: "My focus in this new role will be helping transform how Meta learns and makes decisions in the AI era." The company described the leadership adjustments as part of a broader push to deepen data-driven decision-making and to integrate AI more fully across its operations.
According to Schultz’s LinkedIn profile, he joined Meta in 2007 and has had responsibilities spanning brand strategy development and work on WhatsApp privacy campaigns. Moreno, a 17-year Meta veteran, noted in a separate post that she began her career within the company managing email marketing and growth experiments.
Market reaction was swift. Meta shares rose 10% after Bloomberg News reported earlier on Wednesday that the company is building a cloud business intended to sell excess AI computing capacity.
The personnel announcements were first reported by Axios. Meta is also projected to spend as much as $145 billion on AI infrastructure this year, a figure cited alongside a larger industry estimate that Big Tech could be spending more than $700 billion on the technology.
Taken together, the moves highlight Meta’s emphasis on consolidating data and AI capabilities at a senior leadership level while maintaining continuity in marketing leadership through the promotion of a long-tenured internal executive.
Further specifics about the scope of Schultz’s new responsibilities, the organizational reporting structure for the chief data officer role, or timeline for implementation were not detailed in the company announcements cited in this report.