Mazda North American Operations recorded total vehicle sales of 39,180 in July, a 13% decrease compared with the same month in 2025. The automaker's cumulative deliveries for the first seven months of the year reached 241,014 units, representing a 5.6% decline relative to the prior-year period.
July contained 26 selling days, the same number of selling days as in the year-ago month. On a daily selling rate basis, Mazda reported a 13% year-over-year decline.
On the used-vehicle side, Mazda's certified pre-owned (CPO) program posted 7,123 unit sales in July, an increase of 13.6% from July 2025. The company said this was the strongest July in the CPO program's history.
Despite the overall monthly decline, the company noted that this July represented the third-best sales total for the month in its history. The CX-90 MHEV recorded its best July performance on record.
Regionally, Mazda Motor de Mexico sold 8,847 vehicles in July, down 10% from the prior year. For the year-to-date period, the Mexican division's sales totaled 60,857 units, an increase of 2% compared with the same seven-month period in 2025.
Key factual takeaways:
- Total July sales: 39,180 vehicles, down 13% year-over-year.
- Year-to-date (first seven months) total: 241,014 vehicles, down 5.6% versus prior year.
- CPO sales: 7,123 units in July, up 13.6% and the best July for the CPO program.
- Mazda Motor de Mexico: 8,847 vehicles sold in July (down 10%); year-to-date 60,857 units (up 2%).
The figures provided reflect monthly retail and program performance as reported by Mazda North American Operations and its Mexican division. Where noted, year-over-year comparisons reference the corresponding month or period in 2025.