Accor said it intends to grow its hotel footprint in Greater China to 1,600 properties over the coming five to six years, a target that would nearly double its present estate of more than 830 hotels across the region. The Paris-headquartered hospitality company revealed the target at a press conference held in Shanghai on Tuesday.
Currently, Accor operates hotels in excess of 50 cities in Greater China, representing 17 brands and a room count of more than 140,000. The group highlighted a rebound in inbound tourism activity in mainland China, reporting a 46% year-on-year increase since the start of 2026, with notable contributions from the Asia-Pacific, Middle East, and European source markets.
Alongside the expansion goal, Accor announced the signing of several new luxury hotel projects. The projects named during the event are:
- Fairmont Hangzhou Huagang
- Sofitel Xi’an Chanba
- MGallery Collection Hangzhou Jianghehui
- MGallery Collection Pujiang
- Swissôtel Hangzhou Westlake
In addition, Accor and Jin Jiang International signed a framework cooperation agreement for a luxury hotel project in Shanghai. The company said it currently operates over 50 luxury hotels in Greater China and has more than 40 luxury projects under development.
Accor identified its luxury brands operating in the region as including Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery, and Swissôtel.
Several landmark properties in the company’s Greater China pipeline are due to open in 2026. Sofitel Anji has opened recently, while Fairmont Dalian and MGallery Chengdu Financial City are scheduled to open later this year.
The company also noted it is reinforcing strategic relationships with local hospitality groups as part of its growth plan. Accor listed partnerships with Jin Jiang International Group, H World Group, and Sunmei Hotels Group as elements of its expansion strategy in the Chinese market.
"Today, China is not only one of the world’s largest outbound source markets but also a premier destination dreamed of by global travelers," said Sébastien Bazin, chairman and CEO of Accor.
The announcement lays out a multi-year push to scale Accor’s presence across Greater China, expanding both its midscale and luxury footprints while leveraging local partnerships and a recovering inbound travel market.