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Press Releases September 17, 2026 01:54 AM

FERRARI TO PARTNER WITH RAKUTEN

Ferrari announces partnership with Rakuten Group starting January 2027

By Ajmal Hussain
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RACE

Ferrari N.V. has entered into a partnership agreement with Rakuten Group, Inc. The partnership will take effect from January 1, 2027, linking the renowned luxury automaker with a global technology company to possibly enhance digital and technological initiatives.

FERRARI TO PARTNER WITH RAKUTEN
RACE
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Key Points

  • Ferrari's wholly-owned subsidiary, Ferrari S.p.A., signed the partnership agreement with Rakuten Group.
  • The agreement becomes effective on January 1, 2027.
  • Rakuten is a global technology leader, suggesting potential tech integration or digital initiatives for Ferrari.

Maranello (Italy), September 17, 2026 – Ferrari N.V. (NYSE/EXM: RACE) announces that Ferrari S.p.A., wholly-owned Italian subsidiary of Ferrari N.V., today has signed a partnership agreement with Rakuten Group, Inc., a global technology company, that will be effective from January 1, 2027.

Attachment

  • FNV Rakuten Set 2026 ENG

Risks

  • Details of the partnership's scope and financial impact are not disclosed, creating uncertainty about benefits.
  • Potential integration challenges between a luxury automaker and a tech company could affect execution.
  • Market reaction hinges on further details; lack of specifics may lead to investor caution.

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