Press Releases September 16, 2026 09:00 AM

Angi Among First Brands to Pilot Sponsored Agents in ChatGPT

Angi launches pilot for sponsored AI agents in ChatGPT to boost home services advertising

By Caleb Monroe
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Angi Inc., a leading digital home services marketplace, announced its participation in OpenAI's Sponsored Agent pilot program, bringing Angi-branded AI agents into ChatGPT to help homeowners find skilled local professionals more easily. This initiative aims to enhance Angi's AI-driven advertising strategies and improve user engagement by integrating service requests directly within relevant ChatGPT conversations.

Angi Among First Brands to Pilot Sponsored Agents in ChatGPT
ANGI
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Key Points

  • Angi joins OpenAI's Sponsored Agent pilot to integrate branded agents into ChatGPT conversations related to home services.
  • The AI agent allows homeowners to discuss projects and seamlessly enter Angi’s service request process to connect with local professionals.
  • This move supports Angi's AI-first strategy to simplify the hiring of home service professionals and expands its advertising reach into emerging AI-powered platforms.

DENVER, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Angi (formerly Angie’s List) (NASDAQ: ANGI), a leading digital home services marketplace, today announced it is participating in OpenAI’s Sponsored Agent pilot. The pilot supports Angi’s expansion into emerging AI-powered advertising surfaces, creating a new way to reach homeowners and connect them with skilled local pros.

In this pilot, an Angi-branded sponsored agent may appear in relevant ChatGPT conversations regarding home services. Homeowners will be able to continue the conversation with the Angi agent to share more information about their project and when the job calls for help from a pro, enter Angi’s service request flow to connect with skilled local pros.

“Our AI-first strategy is simple: make it easier for homeowners to connect with and hire the right pro for their project,” said Angie Hicks, co-founder of Angi. “With OpenAI’s Sponsored Agent pilot, homeowners can go directly from discussing a home project in ChatGPT to connecting with a skilled local pro who can help.”

Home services are a high-consideration category, with homeowners often spending significant time researching a project’s scope, urgency and complexity before deciding whether to hire a professional.

The advertising pilot builds on Angi’s existing app in ChatGPT earlier this year, which helps homeowners move from asking a home improvement question to hiring a pro through an AI-guided experience. Unlike the Angi app, which homeowners choose to add in ChatGPT, the Angi-sponsored agent may appear as a clearly labeled sponsored experience within relevant conversations that homeowners can choose to chat with.

To learn more about Angi, visit www.angi.com.

About Angi Inc.
Angi (NASDAQ: ANGI) helps homeowners get home projects done well and helps home service professionals grow their businesses. Founded in 1995, Angi connects homeowners with skilled local professionals, from plumbers and electricians to remodelers and landscapers, and provides tools for researching costs, planning projects and hiring with confidence.Homeowners have turned to Angi, and our vast network of skilled home pros, for help with more than 300 million projects.

Contact Information
Angi Corporate Communications
Jennifer Myers
(303) 963-8352


Risks

  • Consumer adoption of AI-powered sponsored agents in conversational AI platforms remains uncertain and may affect engagement outcomes.
  • Potential privacy or data concerns arising from interactions with AI agents during home service inquiries could pose reputational risks.
  • Competition from other home services marketplaces and advertising channels could limit the impact of this pilot.

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