Press Releases September 14, 2026 09:00 AM

ADT Brings ADT Blu to Walmart.com, Expanding Availability Through One of the Nation’s Largest Online Retailers

ADT Expands Distribution of DIY Security Product ADT Blu via Walmart.com

By Priya Menon
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ADT Inc. announced that its DIY home security system, ADT Blu, is now available on Walmart.com, enhancing product accessibility through a major online retail channel. The self-installed system offers flexible monitoring options and app management, reflecting ADT's strategy to capture more DIY security consumers. This partnership with Walmart is expected to broaden ADT Blu's market reach and support customer convenience.

ADT Brings ADT Blu to Walmart.com, Expanding Availability Through One of the Nation’s Largest Online Retailers
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Key Points

  • ADT Blu, a flexible, self-installed DIY home security system, is now available for purchase on Walmart.com, broadening its retail distribution.
  • ADT Blu offers customers multiple monitoring options, including professional 24/7 services or self-monitoring via the ADT+ app.
  • The move aligns with ADT's strategy to expand into the growing DIY security market and increase brand presence through major e-commerce platforms.

BOCA RATON, Fla., Sept. 14, 2026 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT), the trusted leader in smart home security solutions, today announced that ADT Blu, a do-it-yourself (DIY) solution, is available for purchase on Walmart.com. This marks a milestone for ADT, expanding availability of its product offerings through a major retail channel and supporting the company’s focus on meeting customer needs in the DIY security market.

ADT Blu is a self-installed home security system that customers can set up quickly and manage directly through the ADT+ app. The fully integrated app allows customers to arm and disarm the system, view live video, and receive notifications when people, packages, animals, and vehicles are detected. Customers can also expand their system over time by adding devices as their needs evolve, from keeping an eye on routine activity like package deliveries to helping identify unexpected situations around the home. ADT Blu can be purchased without a long-term contract and installed without a technician visit. ADT Blu also provides customers with flexible monitoring options, allowing them to choose 24/7 professional monitoring through ADT’s company-owned and operated monitoring centers or to monitor their home themselves.

“Bringing ADT Blu to Walmart.com makes it easier for consumers nationwide to purchase a DIY security system that’s backed by a company with more than 150 years of experience in home security,” said Kim Miller, ADT’s Chief Marketing & Communications Officer. “Every new retail channel introduces ADT Blu to more consumers and expands access to a solution that offers flexibility and peace of mind.”

“We’re excited to add ADT to Walmart Marketplace as a recognizable and trusted brand in the security and smart home solutions industry,” said Tomas Ponce De Leon, Vice President, Walmart U.S. Seller Acquisition and Onboarding. “Having ADT make its products available on Walmart.com strengthens our assortment and gives customers a convenient way to shop a brand they already know and trust.”

ADT will continue pursuing additional retail channels to expand the availability of its DIY product line. In addition to Walmart.com, ADT Blu is available on ADT.com and by phone at 1-800-ADT-ASAP. Learn more about ADT Blu at ADT.com/Blu.

About ADT

ADT is a leading provider of security, interactive and smart home solutions serving residential and small business customers in the U.S. Through innovative offerings, unrivaled safety and a premium customer experience delivered by the largest network of smart home security professionals in the U.S., ADT empowers people to protect and connect to what matters most, every second, every day. For more information, visit ADT.com.

Media Contact: [email protected]


Risks

  • The DIY home security market is competitive, posing risks in customer adoption and retention against other established and emerging players, including technology and retail sectors.
  • Expansion through third-party retailers like Walmart entails operational risks, such as supply chain challenges and dependency on retail partner performance.
  • Consumer preferences and technology trends can shift rapidly in smart home and security sectors, potentially affecting product relevance and sales momentum.

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