Timothy Vanderhook, serving as both Chief Executive Officer and Chairman of Viant Technology Inc. (NASDAQ:DSP), executed a series of stock sales totaling 12,500 shares of Class A Common Stock. The transactions occurred between June 16 and June 18, 2026, generating approximately $138,710 in proceeds. These sales were facilitated indirectly through Capital V LLC, an entity in which Vanderhook holds a one-third ownership interest. The weighted average sale prices for the shares ranged from $10.9646 to $11.1714 per share.
The execution of these sales followed the parameters of a pre-arranged 10b5-1 trading plan. Capital V LLC initially adopted this plan on March 18, 2025, and subsequently amended it on September 17, 2025. The first tranche of sales took place on June 16, 2026, involving 5,000 shares. These were sold at a weighted average price of $11.1714, with individual transaction prices fluctuating between $10.77 and $11.43. The following day, June 17, 2026, saw the sale of another 5,000 shares at a weighted average price of $11.0884. Individual prices for this batch ranged from $10.91 to $11.50. On June 18, 2026, the final 2,500 shares were sold at a weighted average price of $10.9646, with transaction prices spanning from $10.665 to $11.23.
Prior to these sales, Capital V LLC acquired 12,500 shares of Class A Common Stock on June 16, 2026. This acquisition was completed through the exchange of an equal number of Class B Units from Viant Technology LLC. Concurrently, 12,500 shares of Class B Common Stock were canceled without consideration as part of the redemption process. The Class B Units are structured to be exchangeable on a one-for-one basis into Class A Common Stock. Following these complex transactions, Vanderhook’s indirect holdings through Capital V LLC in Class A Common Stock were reduced to zero. However, his indirect holdings in Class B Common Stock totaled 9,082,275 shares.
The insider activity occurs while DSP trades at $11.24, reflecting a decline of approximately 14% over the past year. Despite the CEO's stock sales, analysis from InvestingPro suggests the stock may be undervalued relative to its Fair Value. This assessment places DSP among the opportunities identified on the platform’s Most Undervalued list. Viant Technology maintains a market capitalization of $719 million and holds a financial health score of 3.13 out of 5, categorized as