Truist: Crocs' TikTok Shop GMV Climbs 50% Week-Over-Week on Demand for Women's Sandals
Truist Securities' proprietary tracking shows Crocs' estimated weekly gross merchandise value (GMV) on TikTok Shop increased about 50% from the prior week to an estimated $2.2 million, a rise led by women’s sandals. The figure is derived from changes in units sold and weighted average selling prices across the brand's top listings on the platform a…