Short Interest Climbs as Nike Struggles to Rebuild Momentum Under CEO Hill
Nike is losing ground in the global sports footwear market as share fell to 22.9% in 2025, and investors have ramped up short positions amid concerns about inventory, deeper markdowns and a slower-than-expected turnaround under CEO Elliott Hill. Competitors including Adidas, On and Deckers have gained share, and Nike’s stock has hit multiyear lows …