Kaltura Inc. (NASDAQ:KLTR) saw its shares climb 3.6% in premarket trading Thursday following the company's announcement that its Avatar Video Production Studio is now generally available.
The studio is built to convert existing knowledge assets into avatar-narrated videos without traditional filming or editing. According to the company, users can automatically generate videos from text, slides or other videos, producing professional-quality content from text-based inputs in minutes rather than hours.
Efficiency and scale
Kaltura says early adopters achieved roughly a 90% reduction in production time compared with conventional video workflows. That time savings supports a material increase in output - the company reports organizations can expand content production by a factor of 3-5x across teams while avoiding additional headcount or operational overhead.
Interactive capability
The platform includes a Video-to-Live capability that enables viewers to transition from watching an avatar-led video into a live conversation with the same avatar. That live handoff permits viewers to ask questions and receive contextual guidance, a design intended to scale audience engagement without increasing requirements for human support resources.
Integration and distribution
The studio is integrated into Kaltura's broader platform and is capable of publishing avatar-led videos across multiple destinations, including content hubs, learning environments, events and digital touchpoints. Kaltura says the platform is being used across a range of industries, with customers in technology, education, financial services, healthcare, professional services, and media and telecom.
Use cases cited by customers
- Sales follow-ups converted into avatar-led outreach
- Training materials restructured into modular video lessons
- Leadership updates condensed into concise video recaps
Availability
The Avatar Video Production Studio is accessible now through demo bookings. Kaltura expects to introduce self-serve purchasing in the third quarter of 2026.
Details provided by the company form the basis of this report. Where the company supplied performance metrics and deployment plans, those statements were reported without modification.