Press Releases May 4, 2026 04:00 AM

GEN Korean BBQ Further Expands CPG Line with Specialty Beverage Retailer: BevMo

GEN Korean BBQ Expands Consumer Packaged Goods Line with Entry into BevMo Specialty Beverage Stores

By Marcus Reed GENK
GEN Korean BBQ Further Expands CPG Line with Specialty Beverage Retailer: BevMo
GENK

GEN Restaurant Group, Inc., owner of GEN Korean BBQ, has announced an expansion of its consumer packaged goods (CPG) offerings, including its adult Soju beverages, into BevMo, a leading specialty beverage retailer on the West Coast. This strategic partnership allows GEN to introduce a wider range of authentic Korean snacks and drinks to a growing audience, supporting the company's growth goals and expanding distribution across California.

Key Points

  • GEN Korean BBQ is expanding its CPG product placement to BevMo's 166+ stores and online platform, enhancing its market reach for Korean snacks and alcoholic beverages like Soju.
  • The new product lineup includes innovative items such as collagen-rich beverages (GenVera and GenJelly) and a variety of flavored Genju SOJU crafted to complement savory snacks.
  • This expansion taps into the rising global demand for Korean cuisine and culture, aiming to establish a strong presence in specialty beverage retail across California.

CERRITOS, Calif., May 04, 2026 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced the continued product placement of its CPG products, including the adult beverages Soju, with number one beverage retailer on the west coast, BEVMO.

“We are excited to expand our ecosystem with a diverse range of Korean food and beverage offerings. Our growing lineup includes Korean snacks and beverages, including beef jerky, beef chips, shrimp chips, tteokbokki chips, and bagel chips. All GEN product lines are developed in partnership with Korean manufacturers, bringing authentic flavors to a growing global audience. Korean food has seen a surge in worldwide demand, much like K-pop sensations such as BTS and popular entertainment on Netflix, including its hit series featuring Demon Hunters. We are also introducing Korean drinks such as GenVera and GenJelly, which are rich in collagen and vitamins, along with our exclusively licensed soju products. Genju SOJU is available in original peach, mango, lemon, yogurt, strawberry and lychee flavored each crafted to pair with our savory snack offerings. This expansion into BevMo stores marks an important step toward achieving our growth goals,” said David Kim, Chairman and CEO of GEN. “This partnership represents a strong entry into specialty beverage stores across California.”

With more than 166 neighborhood stores and an online shopping outlet, BevMo also offers same-day delivery alcoholic beverages and snacks to our customers.

For more information or to find a GEN Korean BBQ near you, visit:

www.genkoreanbbq.com/locations

About GEN Restaurant Group, Inc.

GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 59 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements may be identified by the use of words such as “believe,” “intend,” “expect”, “will,” “may,” and other similar words or expressions that predict or indicate future events. All statements that are not statements of historical fact are forward-looking statements, including any statements regarding our strategy, future operations, and growth prospects, including expectation relating to the Company’s CPG division, any statements regarding future revenue or revenue growth, any projections regarding the number of locations carrying our CPG products, any statements of belief or expectation, and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements are based on current information available at the time the statements are made and on management’s reasonable belief or expectations with respect to future events, and are subject to risks and uncertainties, many of which are beyond the Company’s control, that could cause actual performance or results to differ materially from the belief or expectations expressed in or suggested by the forward-looking statements. Additional factors or events that could cause actual results to differ may also emerge from time to time, and it is not possible for the Company to predict all of them. Forward-looking statements speak only as of the date on which they are made, and the Company undertakes no obligation to update any forward-looking statement to reflect future events, developments or otherwise, except as may be required by applicable law. Investors are referred to the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, and in our subsequent filings with the Securities and Exchange Commission (“SEC”), which are available on the SEC’s website at www.sec.gov, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. We undertake no obligation to update any forward-looking statements to reflect future events or circumstances, new information, or the occurrence of unanticipated events, except as required by law.

Investor Relations Contact:

Thomas V. Croal

1-562-356-9929

[email protected]


Risks

  • Dependence on continued consumer interest in Korean food and beverage trends, which may fluctuate affecting product demand.
  • Market competition within the specialty beverage and snack segments could limit penetration and sales growth at BevMo and other retailers.
  • Potential supply chain challenges in maintaining product quality and steady inventory given the partnerships with Korean manufacturers and expansion plans.

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